Are you a seasoned PR professional or an emerging leader looking to expand your industry horizons?
PRINZ is excited to bring this fresh, informal networking initiative back for 2026. It is designed to spark meaningful conversations and build lasting connections across our diverse membership. We intitially launched this programme in Auckland and now we are piloting the programme in Wellington as well.
Reputation, risk and ethics are not separate conversations. They never have been and, in our AI-infused operating environment, they are now visibly inseparable. This session starts from that reality.
For PR professionals, the skills of key stakeholder management are different from stakeholder audience communications. The interpersonal strategies, tactics and skills that make-up key stakeholder engagement are specific and crucial for success. From prioritising stakeholders to the psychology of influence and skills of active listening and the behavioural drivers of trust, this workshop includes completing a live stakeholder engagement plan and will equip you to immediately lift your key stakeholder engagement.
In a world where everyone’s clamouring for “data-driven” insights, this course goes beyond the numbers. It’s about learning to think critically, interpret evidence wisely, and make sound, ethical decisions in your PR practice. You’ll explore how to balance data with judgement, recognise cognitive bias (in yourself and others), and turn information from multiple sources into meaningful, defensible insights. We’ll cover practical tools for interpreting results, testing assumptions, and reporting outcomes (without losing sight of people, context, or purpose).
For the third year running, we’ve teamed up with our principal partner, Isentia, to bring you the latest insights into Aotearoa’s PR landscape.
AI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts.
Whether you’re seeking reliable and robust research, crafting campaigns for behaviour change, or designing experiments to evaluate what works, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you.
In this interactive online workshop, we cover the principles for preparing great media releases, communications materials, and general business content.
Our resident editing expert, Julie Shannon, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries.
Thursday 5th March 2026 @ 5:00pm - 6:30pm OverviewCalling all Tauranga-based PRs – what better way to celebrate nearing the end of the week than…
2026 is gearing up to be a big year for Ōtautahi and what better time to catch up with industry connections - and make some new ones - than at our first Southern Division event of 2026. Join us from 5:30pm on Thursday 12 March at Dux Central for a relaxed after‑work get together. This free event is open to both PRINZ members and non‑members - everyone is welcome.
All organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge.
This interactive workshop has been designed for communications professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned.
A highly practical TV and radio course for company spokespeople and the communications professionals who prepare them.
Designed to help you understand what it really takes to make people shine on air — whether that’s you, or the clients, leaders, and spokespeople you’re responsible for preparing for media interviews. Facilitated by award-winning broadcaster Mary Lambie and held at TVNZ studio, this immersive experience gives you first-hand insight into the realities of broadcast interviews: the pressure, the pace, and what separates a solid appearance from a standout one.
If you’re lost in the maze of AI - you can’t afford to stay lost any longer. Hands on AI is your escape route, sharing with you the best ways to use AI in daily practice. It is a session designed to equip you with practical, actionable techniques so you can find your way.
AI is embedded in our daily activity and we’re now moving in to the realm of agentic AI, where the technology becomes your active collaborator, capable of automating tasks, interpreting complex data and supporting strategic decision-making in ways not possible just a few months ago.