The widespread availability of generative AI models such as GPT-4 presents significant ethical challenges for public relations and communication professionals. This session addresses the challenges and looks at how we can steer an ethical course in turbulent times - and make sure our organisations don’t get lost along the way.
The world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game.
Join us for another Friday Members Only learning lunch. In this online symposium we are delighted to host Kate Hannah from The Disinformation Project to gain an insight into how mis- and disinformation operate, how they interact with existing inequities and information voids, and the ways in which the compelling nature of some of the most popular disinformation narratives presents critical challenges for Aotearoa New Zealand and the international landscape. In particular, how this impacts our roles as PR and communications ethical practitioners.
One of our most popular courses is back! Join Deepti Bhargava, FPRINZ, for this essential course for public relations professionals. Get in the know about the globally accepted models and frameworks. Split over 2 mornings online for attendee convenience. Get your tickets now.
The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good. This session looks at the emerging approaches, trends and technologies reshaping internal communication and considers future best practice as organisational landscapes reform. This is a must for practitioners wanting an update on latest research and thinking on internal communication and employee experience. This course sold out in days previously so secure your tickets early!
New to public relations and ready to build your future career? Then this course is for you.
Specially designed for new or recent entrants, the four online sessions cover the fundamentals, the expectations, the tools, the settings – and, most important of all – the ethics of practice. We also look to the future to help you stay informed (and able to dazzle your colleagues with insights when you get back to the office). Please note that all prices are inclusive of GST
Our most popular course is back for 2024. If you are enrolled for or considering APR this is the pre-programme course for you. As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.
In case you missed the last one, our most popular course is back! Just in time for APR commencement. As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.
In this interactive online workshop, we cover the principles for preparing great media releases, communications materials, and general business content. Our resident editing expert, Julie Shannon, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries.
The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through this seismic shift, guiding their organisations through the upheaval and navigating the tumultuous change.
New to public relations and ready to build your future career? Then this course is for you. Specially designed for new or recent entrants, the four online sessions cover the fundamentals, the expectations, the tools, the settings – and, most important of all – the ethics of practice. We also look to the future to help you stay informed (and able to dazzle your colleagues with insights when you get back to the office).
In this interactive online workshop, we cover the principles for preparing great media releases, communications materials, and general business content. Our resident editing expert, Julie Shannon, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries.