PR industry advocates for more professional training of new practitioners
Increased demand for public relations during the pandemic has seen exponential growth in the number of people entering the profession, many of them from different…
Category: Industry News
News From The Public Relations Industry
Talk it up – Unleashing the future for local government
What do you get when 100 local government communication professionals come together to exchange ideas, share war stories and be inspired? You get New Zealand’s…
Sky’s the limit as Air New Zealand maintains perfect record atop Kantar Corporate Reputation Index
The sky’s the limit for Air New Zealand as it has maintained its perfect record atop the Kantar Corporate Reputation Index for the eighth year…
Ditch the spin
By Heather Claycomb, Chair of PRINZ There are many things that spin. In fact, spinning is most often a good thing. We want the Earth…
How do we make the public service more responsive?
Tracey Bridges is a board director, and a strategy consultant working mostly with NGOs and sometimes with the public sector. She has provided media training…
Te Wā Tuku Reo Māori – The Māori Language Moment – takes the Grand Prix at the 2021 IPRA Golden World Awards
Far above the illusions of London’s West End theatre, magic of another sort was happening. Representatives of a far-off island nation were meeting with the…
Global public relations trailblazer joins stellar speaker line-up for APEC CEO Summit in November
Public relations trailblazer Richard Edelman will speak on the ‘business of trust’ as one of the keynote speakers confirmed for the APEC CEO Summit 2021…
Air New Zealand reputation flies highest despite COVID travel restrictions
Despite COVID-19 decimating international travel, Air New Zealand’s resilient reputation has landed it on top of Colmar Brunton’s Corporate Reputation Index 2021 for the seventh…
Guide for social media influencers and commentators talking about money online
For consumers, social media influencers, bloggers and anyone wanting to discuss money matters online For many of us, financial affairs have traditionally been treated as…
‘Big data’ and AI are hot issues – but communicators lack competency and are concerned about ethics
While communication management and public relations practitioners in Asia-Pacific are increasingly comfortable using social media and commonplace digital technologies such as websites, ‘using big data…