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Author: Bethany Cook

Celebrating 50 years of Te Wiki o te Reo Māori

E rau rangatira mā, huri noa i tō tātou tōpūtanga o PRINZ, tēnā koutou katoa. Ka tukuna ngā mihi aroha, ngā maumahara anō hoki ki…

Bethany Cook 15 September 2025

Glue, Grit and a PRINZ Gold

When ProCare’s Brand and Communications team was awarded Gold for In-House Team of the Year at the recent PRINZ Awards, it marked a moment of recognition for…

Bethany Cook 9 September 2025

Popcorn, PR, and the Power of Pause: Lessons from Coldplaygate

Pop culture has served up some doozies lately, for those in the business of crisis communications. But while the popcorn emoji was used to full…

Bethany Cook 2 September 2025

Introducing the PRINZ CPD Sub-Committee

The provision of CPD offerings of the highest standard and in keeping with the needs and wants of our PRINZ members is an integral pillar…

Bethany Cook 2 September 2025

PRINZ Communicator of the Year is now open for nominations

We are excited to be partnering with Streem to bring back the PRINZ Communicator of the Year. The PRINZ Communicator of the Year Award is a chance…

Bethany Cook 26 August 2025

‘Be interesting’: The driving force behind New Zealand’s large agency of the year

Earlier in my career, former Newshub news boss Hal Crawford offered some sage advice when he told me that every journalist should have another journalist…

Bethany Cook 12 August 2025

Why New Zealand needs a lobbying stand-down period – By the PRINZ Executive Committee

The “revolving door” between government and lobbying firms is weakening public confidence and inviting undue influence. While Ministers are subject to a loose three-month stand-down…

Bethany Cook 6 August 2025
1 Comment

PRINZ Member Pulse Survey Open Now

 The industry has seen some major developments since our last survey two years ago and we are eager to find out what has changed and…

Bethany Cook 5 August 2025

Pead: From Kitchen Table to Supreme Award

The story of Pead began around a kitchen table. In 2000, after building the PR arm at Bates Advertising, Deborah Pead saw a gap for…

Bethany Cook 28 July 2025

Introducing the PRINZ Northern Division Committee

We are so grateful for the time and dedication of our regional sub-committees as they contribute to enhancing the local offering to our members and…

Bethany Cook 28 July 2025
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Recent Posts

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  • Why your employer should support your PRINZ membership

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