PUBLIC RELATIONS INSTITUTE
OF NEW ZEALAND

Te Pūtahi Whakakakau Tūmatanui o Aotearoa

You are what you click webinar recording

Webinar recording: You are what you click

The silent hand of the algorithm is quietly reshaping society – from the language we use to the causes we support. The content we consume cracks open relationships, beliefs and attitudes, forcing friends and families apart – sometimes to the point where it is hard to recognise those we love.

This #Ethics Month, Catherine Arrow questions the role of public relations and communication professionals in addressing the creeping influence and negative behaviours resulting from our never-ending dance with data. Should we become activists, raging against the machine or face responsibility for guiding the hand that feeds?

Presenter: Catherine Arrow, LPRINZ, FCIPR, Founding Chartered Public Relations Practitioner

Catherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.

A PRINZ Life member, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner, Catherine has served the public relations profession for many years contributing at national and global levels.