Why your employer should support your PRINZ membership
- It’s been a shocker for many – and just plain unpleasant (and a tad depressing) for most of us.
Many of our members are ramping up toward the end of year and looking ahead to what we all hope will be a brighter, better 2026.
Lately, some members have been asking: “How do I sell PRINZ membership to my leader or organisation as a ‘need to have’ rather than a ‘nice to have’?” So, here are a few key benefits to share with them, and what your employer should be considering.
Reinforce ethical standards
PRINZ membership includes a commitment to the PRINZ Code of Ethics – a clear signal that you and your team uphold honesty, advocacy, expertise, transparency, fairness, and accountability.
This shared ethical framework protects your organisation’s integrity and reputation. Many members proudly display this commitment on their websites, in pitch proposals, and even in email signatures.
In an era where misinformation and disinformation are rife, the assurance that your communications team operates under a formal ethical code should be compelling for any stakeholder or employer.
Stay ahead of the curve
PRINZ provides members with access to the latest insights, research, and best practice across areas like strategic planning, media relations, digital strategy, and crisis communications.
Much of this content is shared in a member-only environment, ensuring genuine value for those who belong. Members bring what they learn back to strengthen their organisation’s commitments, strategy, and reputation.
Build skills and professionalism
Professional development is a priority for most employers of choice, and PRINZ delivers.
So far in 2025, PRINZ has offered more than 25 courses designed to build the specific skills members say they need, with a strong focus on industry relevance. By year-end, members will also have access to over 12 free webinars featuring industry peers and subject-matter experts.
Preferential pricing is another big win: the non-member premium now often exceeds the cost of annual membership. In many cases, attending even one paid course covers the full cost of joining.
For employers, this investment ensures your team remains sharp, confident, and aligned with current industry standards – ultimately enabling more strategic, effective communications.
Expand networks and influence
Some think this is a harder sell – I’d argue the opposite. Networking is vital.
PRINZ membership connects you and your team with a broad network of industry peers, thought leaders, and industry partners. These relationships open doors to collaboration, partnerships, new ideas, and even media opportunities – all of which benefit your organisation.
The pinnacle of recognition for many in our field is the PRINZ Awards, which celebrate the outstanding mahi (work) of our members. Being recognised for your work doesn’t just reward your team – it enhances your organisation’s or agencies reputation, attracts top talent, and raises your brand’s profile across the industry.
Boost team morale and retention
As the NZ economy (hopefully) starts to recover, employee engagement and retention will move back up the priority list for many organisations. Covering professional membership fees is a tangible way for employers to show they value their people’s growth and professionalism.
This support strengthens morale, fosters loyalty, and reinforces that your organisation invests in the ongoing success of its communications professionals.
Paying for PRINZ membership isn’t just about supporting individuals – it’s an investment in an ethical, informed, and credible voice for your organisation.
When your team grows in professionalism, confidence, and connection, your organisation’s reputation grows right alongside them, and that’s a return any smart employer should be proud to back.
