For public relations and communication professionals, AI presents us with technological marvels on the one hand and ethical minefields on the other. We’re the reputation lifeguards in this stormy AI ocean, helping our organisations navigate safely through uncharted waters. You need to know what’s happening, why it is happening and how to keep things safely afloat.

This session is a ‘must do’ for practitioners at any stage of their career so join us and chart a course through these turbulent AI times, make sure your organisations don’t lose their way – and that you don’t get left behind.

AI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work, from consultation and engagement to measurement and evaluation, risk and issues management to crisis preparedness — and beyond.

Rethinking Reputation is a dynamic, in-person session crafted specifically for senior leaders in public relations, communication, business and the public sector. This course addresses the complex challenges posed by artificial intelligence, the changing fabric of our social norms and the growing risks of misinformation, disinformation, and malinformation.