PRINZ and the Marketing Association and are proud to bring you this panel discussion on the power of integrating marketing and communications strategies. When done well, the power of both disciplines working in sync can have high impact, helping you achieve business goals faster. But the practicalities 'on the ground' within many teams mean it's often challenging to gain alignment.

We’re mid-way through another blockbuster year for artificial intelligence and the coming months are set to be even more challenging. The tech titans are going head-to-head and, in the race to profit, bad behaviours have emerged. For public relations and communication professionals, AI presents us with technological marvels on the one hand and ethical minefields on the other. We’re the reputation lifeguards in this stormy AI ocean, helping our organisations navigate safely through uncharted waters. You need to know what’s happening, why it is happening and how to keep things safely afloat.

If you are curious about how emergency management communications works, then this event is for you! You will be taken on a behind the scenes tour of the Emergency Operations Centre at the Justice Precinct, followed by a presentation over lunch from Civil Defence Emergency Management advisor Rachel Thornton.

The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through this seismic shift, guiding their organisations through the upheaval and navigating the tumultuous change.