Social media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.

This course is for PR and communications professionals who want to stop posting and hoping, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection, community, and authentic storytelling, participants will learn how to audit their current social presence, identify what’s working and what isn’t, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity, but accelerators of it. Participants leave with a clear, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role, who want to work smarter, not harder.