This seminar explores why critical thinking is far more difficult than most people assume and why even experienced professionals often fall into hidden cognitive traps that affect judgement, strategy, and decision-making.

Drawing on more than 30 years of social science research and insights industry experience, Carl will reveal how people are naturally wired to defend their views rather than test them, how organisational cultures can unintentionally suppress questioning, and how cognitive biases quietly shape the way we interpret information.

In three years artificial intelligence has moved from useful tool to active presence in public relations and communication. It continues to shaped search, content, stakeholder engagement, internal communication, issues management, reputation, research and crisis response. It has also changed the risks practitioners must understand and advise on, from narrative attacks and synthetic content to governance, ethics, data protection and organisational accountability.

Mastering AI in PR is a highly practical, live online session designed to help practitioners strengthen their ability to apply AI, using the technology with greater purpose, confidence and control.