You were promoted because you’re a brilliant specialist. But technical credibility only opens the door, it won’t carry you through it. The next level is earned differently: through your leadership licence to operate.
From Specialist to Strategic Leader is a practical two-part online workshop for PR and communications professionals stepping up into wider responsibility. Across two interactive sessions you’ll define the leader you’re becoming, build resilience to hold pressure and leave with a focused 30-day plan to strengthen your confidence, influence and impact, without burning out or being pulled back into delivery.

If you are new to public relations, get ready to enter a profession undergoing a seismic shift.

The purpose of public relations remains the same - building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before.