We’re mid-way through another blockbuster year for artificial intelligence and the coming months are set to be even more challenging. The tech titans are going head-to-head and, in the race to profit, bad behaviours have emerged. For public relations and communication professionals, AI presents us with technological marvels on the one hand and ethical minefields on the other. We're the reputation lifeguards in this stormy AI ocean, helping our organisations navigate safely through uncharted waters. You need to know what's happening, why it is happening and how to keep things safely afloat.