Love TikTok but your organisation doesn’t? Hate TikTok but you know you need it?
Help is at hand. Join the Wellington City Council team behind the quirky, creative, sometimes controversial but more often than not popular content that’s connecting with thousands of people on a daily basis.
A previously hard-to-reach audience for local government, Wellington City Council is connecting with 15-29 year olds like never before. And what’s more, they know it’s working.
So how did the team behind the channel get over the risk factor and get buy-in from senior leaders to try new things? How do they know what makes good content? And has it all turned out like they expected it would when they started on their TikTok journey? (Spoiler alert…the answer is no!)
Everything you ever wanted to know about Tik Tok for communications professionals, that can fit into a lunch break, from Strategic Communications Manager Seamus Boyer and Social Media Advisor Mollie Coulton.