22nd October 2025 @ 12:00pm
Overview
As digital tools continue to reshape the communications landscape, how can public relations professionals adopt emerging technologies like AI both ethically and effectively?
Join Isabel Leeming as she shares the key insights from her Master’s thesis, The Adoption of Communication Technologies by the Aotearoa New Zealand Public Relations Industry: Social Media and Artificial Intelligence. She will touch on the risk of trial-and-error learning in AI implementation, the importance of proactive adoption models for the PR industry and more. Find out how the NZ landscape is adopting communication technology so far and where to go from here.
Your presenter is..
Isabel Leeming is the Content and Engagement Executive in the Local Government team at Meredith Connell (MC), serving as the in-house communications expert. Holding a Master’s degree in Public Relations, Isabel’s research explored how communication technologies are adopted and used in practice, with a focus on social media, AI, and the future of the PR profession. She has worked with leading voices in AI, government agencies, and start-ups, building a broad skill set across different sectors. Isabel is passionate about communication that builds trust and drives meaningful impact.
