11 November 2020
CPD credits: 10
Overview
It may be ubiquitous, but for some, social media and all things online remain a mystery -which is tricky if you are involved with public relations and communication management. Never fear – this session provides you with all you need to know about social media in just one day. From the basics – understanding and working with some of the main channels – Facebook, Instagram, Twitter and other mobile applications – to devising social media strategies that work alongside your public relations programmes and campaigns.
This highly popular session opens the digital toolbox for those who have little or no experience of life online, demystifying social media and exploring its potential. It may be that until now you have experimented with social media for personal use but now need to see how it works within your professional sphere.
By the end of the session, delegates will have a firm grip on the basics, understand how the tools and channels operate, how to manage them within their daily workload and how to plan an effective, measurable strategy that builds and sustains good digital relationships with your communities.
Delegates will cover:
- What’s in the toolbox for 2020?
- Working in the social networks basic set up, operation and rules to remember
- The Big Five – what you need to know and what’s next
- Listening well – online monitoring and measuring social media impact
- Video and viral
- Issues and crisis
- Building a strategy
- Understanding reputation online
- Managing a digital brief
Presenter
Catherine Arrow, LPRINZ, FCIPR, Founding Chartered Public Relations Practitioner
Catherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.
A PRINZ Life member, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management.
Alongside her training and consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.
This course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary:
Communication Capabilities
- To align communication strategies with organisational purpose and values
- To identify and address communication problems proactively
- To conduct formative and evaluative research to underpin communication strategies and tactics
- To communicate effectively across a full range of platforms and technologies.
This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.
Please be aware of PRINZ payment and cancellation policy.
A student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course.