14 September 2021 @ 12:00 pm - 1:00 pm
CPD credits: 2
Overview
In 2019, Emerson’s Brewery faced a rapid decline in sales and there was barely any brand awareness outside their hometown of Dunedin. Mango Communications put forth a bold campaign to garner attention and increase Emerson’s relevance in an authentic way. The Tiny Pub was introduced to celebrate the joy of catching up with a friend over a beer. With its creative, well-executed activation that saw it awarded Gold in the PRINZ Awards Experiential category, the Tiny Pub was able to thrive even with post-lockdown restrictions in place.
Hear from Brianna Elder, Experiential Director, Mango Communications on how the Tiny Pub was able to get huge results.
Presenter
Brianna Elder, Experiential Director, Mango Communications
Brianna Elder’s 20 year career in communications covers just about the full gamut; from owning her own independent consultancy, to sports marketing, government relations and what appears to be her spiritual home, agency.
Having returned to New Zealand’s largest consumer agency, Mango, just over two years ago, she was presented with the opportunity to compliment her Group Business Director role with leading their experiential offering. It’s the juxtaposition of big ideas and minute detail, adrenaline burst of the live event and the long lead planning that she thrives on.
Brie balances a busy career with a busy family life and volunteering her time with the National Dance Challenge.
