23rd-25th January, 2024 - 9:30m-12noon - 3 mornings
Overview
The New Year is knocking at the door – and with it comes a whirlwind of change in public relations and communications. This January, join us for PR Horizons from PR Knowledge Hub – your essential guide to
staying afloat in the year ahead.
We’ll look at what’s on the 2024 global – and national – risk radar, explore who’s shaking up the world of artificial intelligence and what it means for practice plus ways to be ready for the next wave of misinformation hitting our shores.
There’ll be questions to answer too. How’s the sustainability and societal communication scene shaping up? Who’s nailing the business of trust, and who’s absolutely not? What are the latest stakeholder engagement strategies? What do you need to know about the seismic shift in search and the advent of search generative experience? And what’s your story? Is your data leading us up the garden path or is your organisation tangled up in the social media weeds?
PR Horizons is a turbocharged, ideas-packed series designed to refresh your thinking and hone your skills. We’ll be talking tech tools and trends, reputation rescues and issues management mastery, giving you a front-row seat to the future and the know-how to tackle a year that’s shaping up to be challenging and chaotic in equal measures.
Whether you’re beach-bound, curled up on the couch or an early bird back in the office, come and join us for practical, pragmatic and purposeful preparation for what’s to come. Leap into 2024 with ideas buzzing, strategies sharpened and put yourself ahead of the game with our summer boost for your brain.
Key Content
• Risks and issues – what’s on the radar in the latest global reports
• AI insights – the tools and tech you need to understand (and play with) to get fit for action in 2024
• Reputation remedies – managing misinformation and crisis preparation for disinformation deluge
• Social media shifts – who’s in and who’s out in the networks and what it means for you
• Search and maybe find – the advent of search generative experience and what you need to do to your website today
Learning outcomes
· Developed understanding of the changing dimensions and scope of public relations practice
· Developed understanding of new technologies and communication channels
· Developed understanding of latest approaches to research, measurement and evaluation
· Developed understanding of the role of issues and risk in strategic planning
· Developed understanding the role of situational intelligence and behavioural analysis
This session aligns with the Global Capability Framework and is designed and delivered by PR Knowledge Hub
Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.
Your presenter is..
Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd, learning and training centre of excellence dedicated to the development of leadership, public relations and communication capabilities.
A pioneer in digital communications since the web’s inception, Catherine helps public and private sector organisations navigate the digital environment, build essential relationships and maintain their licence to operate. Over the last decade, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society, providing critical training and guidance worldwide.
Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand, a Fellow of the Chartered Institute of Public Relations, an Accredited Fellow of the ASEAN PR Network, and a Founding Chartered Public Relations Practitioner.
She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI.
Beyond her education and consultancy work, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
