26th and 27th August @ 9:30am-12:00pm
Overview
In our brave new world, the connection between machines and humans is transforming organisations, positioning internal communicators as both conduit and counsel. Strong internal relationships are essential for effective external relations. Good internal communication enhances the employee experience, drives change, and builds confidence in organisational culture – but it can’t be left to chance.
This course will deepen your understanding of internal communications and its vital role in today’s world. It provides practical solutions to both new and longstanding internal communication challenges. You will discover and experiment with AI assistants, explore ethical considerations, and assess the impact of AI on the employee experience. We will also address the pressures on internal communication and organisational culture caused by economic recession, job cuts, and budget restrictions, determining how to balance the use of AI with maintaining employee engagement.
Over two mornings, combine your expertise with the power of AI to improve how we engage, inform, and inspire teams. Sign up today to take the first step towards enhancing your organisation’s connectivity and culture. Position yourself as a future practitioner, setting the benchmarks for best practices in the age of AI.
You will cover:
• AI – the new vanguard for internal communicators
• Everyday AI – meet the technologies already in play
• The Toolkit – how to use the tools to reshape internal dialogues
• Unleash the bots – hyper-personalisation in the workplace
• Curating with flair – AI’s content mastery
• Taking the pulse – real-time analytics and foresight
• Internal intuition – gauging sentiment and atmospheres in teams
• Proactive conversation strategies for deeper employee experience
• Tackling hard times – maintaining engagement when things get tough
This series aligns with the Global Capability Framework.
GST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.
Your presenter is..
Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd, a learning and training centre of excellence dedicated to the development of leadership, public relations and communication capabilities.
A pioneer in digital communications since the web’s inception, Catherine helps public and private sector organisations navigate the digital environment, build
essential relationships and maintain their licence to operate. Over the last decade, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society, providing critical training and guidance worldwide.
Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand, a Fellow of the Chartered Institute of Public Relations, an Accredited Fellow of the ASEAN PR Network, and a Founding Chartered Public Relations Practitioner.
She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI.
Beyond her education and consultancy work, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
