14th & 21st March 2025 - 9:30am-12:00pm ( 2x Morning Sessions)
Overview
With increasingly busy roles and smaller budgets, knowing
how to engage with diverse stakeholders is more important than ever. In this
interactive series of two half-day online wānanga, you’ll explore how to
effectively connect with tangata whenua and diverse audiences to achieve
positive public relations and business outcomes.
These sessions are led by Hannah McKnight, Ngāti Porou, a
leading communications and impact specialist, and inclusive engagement speaker
and educator.
Part 1: Friday 14th March
In the first session, we explore a series of personal and professional reflective exercises to understand more about who we are (Ko wai au?) and how this shapes our practice as professional communicators. We then dive into the skills required to effectively listen to, understand and communicate the perspectives of diverse communities.
Part 2: Friday 21st March
In session two, you’ll focus specifically on practical skills for engaging with Māori and what te ao Māori and bi-cultural communications best-practice can teach us about designing campaigns that enhance both reputation and relationships.
Learning Outcomes:
- Understanding of identity, values and bias and how these factors influence professional practice
- Knowledge of the concept of intersectionality when engaging with diverse communities
- Inclusive and reflexive communications practitioner skills, including practical guiding questions to use in your mahi
- Understanding of tikanga Māori principles for effective engagement
- Knowledge of how Te Tiriti can guide communications and engagement best-practice
- Practical co-design skills for effective bicultural engagement and beyond.
What to expect:
- Exercises, kōrero and group work in break-out rooms
- Examples of best-practice from industry
- Practical hand-outs to guide your practice post-workshop
- Links to further reading and resources to expand your learning
- Time for pātai
Your presenter is..
Hannah McKnight, Ngāti Porou
Inclusive engagement leader and educator
Hannah’s mahi aroha is bringing people together behind common causes and visions for a better future. She specialises in supporting organisations to develop inclusive communications and engagement approaches that focus attention and maximise impact.
Her kete of knowledge includes in-house, agency, business ownership and leadership experience across the strategic communications and engagement gambit. She’s worked across start-ups, education, health, whānau ora, disability, housing, and with a myriad of different groups who make up the diverse communities of Aotearoa. This multi-faceted experience has taught her that every effective kaupapa has one thread in common: engaged people at the centre, who feel valued and connected to the goal and path ahead.
With two rounds of B Corp Certification under her belt and seven years running a successful Māori social enterprise consultancy full-time, Hannah is also skilled in business practice that authentically and transparently values the triple bottom line: profit, people, and te taiao.
Alongside her in-house leadership mahi, she lectures at University of Canterbury on inclusive communication and takes on specialised consulting, education and speaking kaupapa around her most important role: motherhood.
