🎙 Introducing the PRINZ Podcast: It’s All About the Comms
We’re excited to launch the official PRINZ podcast, It’s All About the Comms. This monthly series brings you honest, thought-provoking conversations with the people shaping Aotearoa’s communications and PR landscape.
Episode One is now live, and we’re starting strong with award-winning journalist Lisette Reymer, Senior Journalist for Three News and former Newshub Europe Correspondent. Lisette has reported from some of the most volatile places in the world, and in this interview, she talks candidly about her career, the realities of life on the road, and the stories that didn’t make it to air. She also discusses the inspiration behind her new book, No, I Don’t Get Danger Money, and the unexpected moments that shaped her as a storyteller.
For PR and comms professionals, this episode also delivers practical insight into how journalists work under pressure, what gets a PR story noticed in a crowded inbox, and top tips on how you can build stronger relationships with a busy newsroom. It’s a rare behind-the-scenes look at the craft of reporting — and full of practical ideas our members can use in their day-to-day practice.
Hosted by PRINZ member Paul Patton, It’s All About the Comms is designed to inform, inspire, and connect our community with real stories from industry leaders across Aotearoa. Whether you work in media relations, strategic comms, storytelling, or reputation management, there’s something here for you.
A huge thank you to Crescendo, our production partner, for their expertise in audio recording and their dedicated audiobook and podcast studios that helped bring this series to life.
EPISODE 1:
Lisette’s new memoir, No, I Don’t Get Danger Money, takes readers behind the scenes of some of the most extraordinary news moments of recent years. True to her promise, she shares the wild, confronting, and often hilarious stories that never made it to air. Catapulted into her Europe Correspondent role at just 26, she covered a relentless run of major global events—from the war in Ukraine to the death of Queen Elizabeth and the political flashpoints that defined the decade.
In their conversation, Paul explores the realities of life on the road, the pressure of live reporting, and the toll of working in conflict zones. Lisette offers a candid look at the human side of journalism: the chaos behind the camera, the emotional weight of telling other people’s stories, and the moments that shaped her as a reporter.
For PR and communications professionals, this episode delivers practical insight and straight-up honesty. Lisette shares what makes a pitch stand out, how she manages overflowing inboxes, what she values in a PR partner, and how comms people can better support journalists working under tight deadlines.
Engaging, insightful, and full of moments you won’t hear on the six o’clock news, this episode launches a monthly series of conversations with the people shaping Aotearoa’s PR and media landscape.
EPISODE 2:
The second episode of the PRINZ podcast, It’s All About the Comms, is now live—and it showcases what happens when strategic communications becomes a force for cultural change.
Host Paul Patton speaks with Sarah Munnik, Partner at Pead and winner of the 2025 PRINZ Supreme Award, about Restoring Mana—the campaign that brought 6,400 New Zealanders together at Eden Park to perform the world’s largest haka for the Raukatauri Music Therapy Trust.
What started as a funding crisis became a masterclass in purpose-driven PR.
The campaign didn’t just raise over half a million dollars. It reclaimed a Guinness World Record, united a nation, and compelled Guinness to permanently change its criteria, ensuring that only Māori can lead future haka records. It’s the kind of cultural impact most communicators spend their careers chasing.
Sarah takes us inside the strategy: how to build stakeholder trust at scale, navigate cultural responsibility with integrity, and keep impact—not ego—at the heart of every decision. She shares hard-won lessons for PR professionals who want to create campaigns that resonate beyond the news cycle.
Judges called it “joyful, inclusive, and a standout example of public relations harnessing cultural pride for positive change.” If you work in communications, engagement, or reputation management, this conversation will challenge how you think about what’s possible.
Listen now on Spotify, Apple Podcasts or here!
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