PUBLIC RELATIONS INSTITUTE
OF NEW ZEALAND

Te Pūtahi Whakakakau Tūmatanui o Aotearoa

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Advancing Digital Strategy

This session – digital of course – takes you through the latest technologies, how to use them effectively to develop and implement a digital strategy that meets your organisational outcomes and builds the relationships necessary to maintain your licence to operate.

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Internal Communications 101

Good internal communications policies and processes are vital to support any organisation’s operations and goals – be it a commercial business, a not-for-profit, or a public sector entity. The practical workshop will draw strongly on participants’ own communications experiences and issues, with opportunities to resolve specific examples of Internal Comms challenges faced by those taking part.

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Issues and Crisis Management

This one-day workshop balances both the theory and practice involved in identifying and managing issues and crisis situations. The course will enable you to understand appropriate actions before, during and after a major incident as well as provide strategies around communications planning and practical guidance on working with the media and broader aspects of communication in times of crisis.

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Iwi Engagement Wellington

This course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections. Practical workshops will be included to develop your skills and learning.

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Measurement and Evaluation for Communications

Measurement and evaluation are core components of professional public relations practice, yet it remains a challenge for most practitioners – perhaps due to lack of time, budget or knowledge of current models and tools. This session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically, it helps you get savvy about demonstrating the value of your public relations activity.

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The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.

We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.

The Institute was established in 1954, and today has a community of over 1,300 members.

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