PUBLIC RELATIONS INSTITUTE
OF NEW ZEALAND

Te Pūtahi Whakakakau Tūmatanui o Aotearoa

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Coming up

Look up – staying ahead of the social media shift

From the rise of Clubhouse to the growing distrust of Big Tech, social media is undergoing seismic shifts in 2021, changing the landscape and our interactions with others online. This session will guide you through the latest shifts – and flag the changes to come. You’ll cover what’s happening, what’s new and what to watch for as you develop your social media presence and maintain your online relationships.

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The Write Month – The Right Words

4 Sessions: Storytelling + News Writing + Writing for the Web + Speechwriting
Shifts and subtleties in the way we interact with the written word challenge traditional approaches. Weekly professional development sessions will run throughout April, each one designed to build your confidence as a writer, help you find the right words to engage your communities and tell stories that transform.

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Internal Communications 101

Good internal communications policies and processes are vital to support any organisation’s operations and goals – be it a commercial business, a not-for-profit, or a public sector entity. The practical workshop will draw strongly on participants’ own communications experiences and issues, with opportunities to resolve specific examples of Internal Comms challenges faced by those taking part.

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Issues and Crisis Management

This one-day workshop balances both the theory and practice involved in identifying and managing issues and crisis situations. The course will enable you to understand appropriate actions before, during and after a major incident as well as provide strategies around communications planning and practical guidance on working with the media and broader aspects of communication in times of crisis.

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Iwi Engagement Wellington

This course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections. Practical workshops will be included to develop your skills and learning.

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Digital PR 101

Our Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success.
It has been specially designed to show you how to use new digital tools, data and online techniques to create a highly effective Digital PR strategy.

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The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.

We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.

The Institute was established in 1954, and today has a community of over 1,300 members.

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