PUBLIC RELATIONS INSTITUTE
OF NEW ZEALAND

Te Pūtahi Whakakakau Tūmatanui o Aotearoa

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Strategy and Evaluation

Strategy and Evaluation for PR and Communication

Effective public relations and communication strategy supports your organisational outcomes, is feasible and can be resourced. As organisations grow in size, communication often becomes a mix of tactics, with channels full of information that hinders rather than helps. Without a clear strategy, your time and resources are wasted and the value of your work will be missed.

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Writing Skills for PR and Communication

Increasingly we want pictures and video rather than text and we’re more likely to see our stories peppered with emoji rather than perfectly punctuated prose. So do we still need the written word in today’s visual and virtual worlds? Yes we do – but we need to approach it in a different way.

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Intercultural Competency

Having intercultural competency is a much-needed skill that enables us to be better equipped at communicating more mindfully in our diverse public relations contexts. How do we do this without making stereotypical assumptions based on our own worldviews, which risk the relationships and reputations of the organisations we represent?

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Advancing Digital Strategy

Are you caught in a maelstrom of social media content? Are you constantly creating material to fill the networks but feel you aren’t really getting anywhere? Then the time is right to discover if you have the right strategy – one that will develop and support key relationships for your organisation and help you achieve your business or organisational outcomes.

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The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.

We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.

The Institute was established in 1954, and today has a community of over 1,200 members.

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