Done well, internal comms is one of the most strategic levers an organisation has. It connects people to purpose, shapes culture, and helps employees connect to each other and understand how their work fits into the wider business. But too often it’s treated as a postal service – the person (or team, if you’re lucky) people call when they realise “we need to wrap some comms around that”! This course is designed for practitioners at any level who want to move beyond distribution and into a more strategic, people-centred practice. Across two practical workshops and 1:1 sessions you’ll learn to leverage (and tame!) all the channels available to you, understand your audiences, and design communication that supports alignment and connection.

If you are new to public relations, get ready to enter a profession undergoing a seismic shift.

The purpose of public relations remains the same - building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before.