AI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts.

Whether you’re seeking reliable and robust research, crafting campaigns for behaviour change, or designing experiments to evaluate what works, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you.

In this interactive online workshop, we cover the principles for preparing great media releases, communications materials, and general business content.

Our resident editing expert, Julie Shannon, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries.