As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.

This exclusive PRINZ event offers PR professionals a rare opportunity to hear directly from senior media executives at TVNZ, NZME, RNZ and Stuff. Each executive will provide a 10 minute update on the latest developments in their organisation, followed by an engaging panel discussion on the evolving media landscape in New Zealand and what it means for PR professionals in 2025.