Shifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders.

At this breakfast session, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.