The world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust.
Find out how you can use AI tools like ChatGPT to support your work. What other AI tools are on the horizon, and how do they work? We will also have a discussion about the impact of these AI tools for our profession, and society. How do we navigate ethical concerns over creativity, integrity, plagiarism, fake news and more?