12th December 2024
Overview
In the last segment of our PRINZ Gold Award webinar series, we hear from Acumen on their Gold award-winning campaigns for Uber: “Helping Kiwis Donate from their Doorsteps” and Samsung: “A Taste of 5G”.
At the 2024 PRINZ Awards Gala Dinner, Acumen were recognised for their excellence in Public Relations and Communications and took away two Gold awards in the Experiential and Activation category. In this webinar, they will share valuable insights about their respective campaigns and how they went about the submission process to make sure their hard work and outreach was recognised. This series is free of charge for members and will be held online from 12pm to 12:45pm on the 12th of December.
Reserve your ticket below!
This is the last instalment of our 5 part Webinar Series
13th November: Development West Coast
21st November: Palmerston North City Council
28th November: Great Scott
5th December: Mango Communications
12th December: Acumen
Your presenters are…
Alysha MacLean
Alysha has led communications and marketing programmes in New Zealand and the UK. A strategic problem solver, Alysha understands how brands, consumers, business, Government and communities interact and she develops communications solutions to achieve business outcomes. She has a deep understanding of the FMCG, technology, health and wellbeing, and professional services sectors, and has a proven track record for running successful consumer and corporate programmes. Her broad experience includes marketing and brand strategy, corporate communications, stakeholder engagement, media relations strategy, issues and crisis management and media training.
Jamie Foote
Jamie has created and executed campaigns across New Zealand, Australia, the UK and Europe. He’s covered a number of disciplines including corporate, consumer and B2B PR, as well marketing and content creation. As well as having a natural knack for story-telling, Jamie is passionate about helping organisations better understand how an integrated communication strategy can build trust, increase brand advocacy and even drive lead-generation. Jamie has worked with some of the world’s largest tech, professional services and finance companies on integrated campaigns that cover activations, product launches, messaging development and media relations.
