Overview
The podcasting wave is yet to hit New Zealand in the same way it has hit the US and UK. Brands here are slowly realising the power of using podcasting to deliver their messaging directly to their clients, colleagues or constituents.
There are two main ways brands can operate in this space. One is to advertise their brand on an existing podcast, the other is to have their own branded podcast. In this webinar, Andy will talk you through the pros and cons of both, show you how easy it is to start your own branded podcast and how to maximise its reach and engagement.