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Dec 5

Transforming Internal Communication in the Age of AI

December 5, 2023 @ 9:30 am - December 7, 2023 @ 12:00 pm

$1,046.00 – $1,486.00

Tuesday 5th - Thursday 7th December - 9:30am - 12:00pm


In our brave new world, machine and human interactions are blending, transforming organisations and creating an environment where internal communicators serve as both conduit and counsel.
This series is designed to help you understand how internal communications is an essential force as we navigate the transformation. You will discover the AI tools available, grapple with the ethical considerations, develop strategies, examine the pros and cons of AI applications in the workplace and their impact on the employee experience.

Over 3 morning sessions, immerse yourself in this AI-powered metamorphosis and step into this new age where artificial intelligence isn’t just an accessory—it’s revolutionising the way we engage, inform and inspire teams.

You will cover:

• AI – the new vanguard for internal communicators
• Everyday AI – meet the technologies already in play
• The Toolkit – tools that reshape internal dialogues
• Unleash the bots – hyper-personalisation in the workplace
• Curating with flair – AI’s content mastery
• AI’s lens into the heartbeats of teams – analytics & engagement
• Taking the pulse – real-time analytics and foresight
• Internal intuition – gauging sentiment and atmospheres in teams
• Proactive conversation strategies for deeper employee experience
• AI and the tightrope of truth – balancing power and responsibility
• Lights, Camera, Action – making AI your star co-host
• Ups and downs on the curve of transition – AI meets change management

This series aligns with the Global Capability Framework

Pre-course surveys and links for the course will be sent closer to the course start date so please check your spam folders for updates 

Your presenter is..

Catherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd, a professional learning and development centre for leaders, public relations and communication professionals.
A pioneer in digital communications since the inception of the web, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society, providing training and counsel.

In 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then, regularly speaking at conferences and events across the world.

A Public Relations Institute of New Zealand Life Member and Fellow, a Fellow of the Chartered Institute of Public Relations, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK), Catherine has served the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management, the world body for the profession.

Alongside her consultancy work, she lectures, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and, in 2012, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.


December 5, 2023 @ 9:30 am
December 7, 2023 @ 12:00 pm
$1,046.00 – $1,486.00






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