Stopping the stigma. Call in the artist, and let’s do Managed Isolation the Waikato Way

PLEASE NOTE: Due to Covid-19 Alert Level restrictions, this event will be rescheduled. All ticket holders will be contacted directly once we have finalised a new date. As always, ticket holders will be given the option for a full refund.

Overview

Ever had a public perception or staff/industry stigma issue to tackle and wondered what will shift the dial?

Come along to hear how Accor and other hotels tackled this very problem when they became MIQ isolation facilities in the fight against COVID-19.  Accor’s unique approach, the ‘Thanks from Iso’ exhibition which will be showing at the Waikato Museum from September, was designed to help recognise the sacrifice of staff and make the experience real for other Kiwis.

In an informative and lively panel discussion, we’ll hear from four people:

• Mango’s Claudia Macdonald will explain how her team worked on the PRINZ award winning communications programme to bring the stories of Accor staff and returnees to life through art and stories, working with artist Ruby Jones
• Accor Regional Director of Sales & Marketing, Iain Ganner, on what inspired the ‘Thanks from Iso’ exhibition, how it impacted both staff and returning Kiwis and why it has been embraced all the way to Parliament.
• JetPark Hamilton Airport Manager David Latu on the innovative ways he’s engaged with returnees and what it’s been like at the coalface of MIQ in dealing with staff stigma
• Pou Tiaki Team Leader Trent Brown on the “Waikato Way” of managed isolation and why and how Waikato Tainui are involved in delivering hiki wairua to MIQ staff and returnees

Kirikiriroa Hamilton has three hotels that have been managed isolation facilities for more than 12 months  (Accor’s Ibis Tainui Hamilton, Distinction Hamilton and Jet Park Hamilton Airport).  More than 300 people are working in them, and the same number are passing through them every fortnight after completing 14 days of managed isolation in our community.

Some of the questions we’ll put to the panel: What are their unique communications and public relations challenges? How do you market a managed isolation facility when it is time to become a hotel again? What special treatments remove any stigma? And how do you support staff and bring the community you have been protecting from COVID-19 along with you on that journey?

Visit the ‘Thanks from Iso’ exhibition and hear the panel discussion about stopping stigma through the art of great storytelling.

Book early as spaces are limited for this event.