Thursday 26th February 2025 @ 5.30pm - 7.30pm
Overview
For the third year running, we’ve teamed up with our principal partner, Isentia, to bring you the latest insights into Aotearoa’s PR landscape.
The 2025 PRINZ Member Insights Report highlighted the key challenges facing the industry: a shrinking media environment, the rapid rise of AI, ongoing economic pressure leading to job uncertainty and communications being viewed as a “nice-to-have” rather than a strategic priority. With the NZ general election date set for November 7 and audiences becoming increasingly insular, the stakes are raising even higher for PR professionals. Authentic communication and trust-building will be paramount this year.
Join us for an exclusive update on the latest industry research from Ngaire Crawford, Director of Research and Insights at Isentia. Following her presentation, a panel of industry experts will unpack the findings and explore practical ways to navigate the most pressing challenges facing PR today.
State of the Sector 2026 will be hosted at ANZ’s stunning offices. Thank you to ANZ and Isentia for generously sponsoring this event for members.
Important ticket information:
Virtual and in-person tickets are not interchangeable as there are limited numbers for the in-person event. Ticket purchasing remains the same.
The link to virtually join the event will be sent out closer to the date.
Feel free to email us with any questions at office@prinz.org.nz
Your panellists are..
Ngaire Crawford
Director of Insights and Research, Isentia
As the Director of Insights & Research, Ngaire is the regional head for research at Isentia and Pulsar across Australia and New Zealand. The Insights & Research division is responsible for producing bespoke media, communications, reputation and audience research for a wide range of clients from large corporates, government departments to small NGOs. She also leads global product development for PR and Communications across the Pulsar Group global research teams.
She has more than 15 years in the field of communications and media research with a particular focus on the role of representation, and is a passionate advocate for research, and that the right data (and good communications) can change the world!
Peter Parussini
EGM Public, Consumer & Govt Affairs, ANZ Bank New Zealand
Peter is responsible for leading external and internal communications, customer complaints, corporate social responsibility, government relations and corporate sponsorships for ANZ Bank in New Zealand and the Pacific. He sits on the company’s New Zealand Leadership Team.
Peter was part of the core team for the sale of ANZ’s Asia Retail and Wealth businesses in Singapore, Indonesia, Hong Kong, Taiwan, China and Vietnam in 2016-17. He was also one of the project leads for the merger of The National Bank and ANZ, New Zealand’s biggest brand change project, in 2012.
Peter has more than 30 years of experience in the communications and marketing industries, spanning journalism, sports marketing, university lecturing, education, sponsorships, branding, broadcasting, politics and international affairs.
Deborah Pead
Founder, Pead
Libby Middlebrook
Head of Corporate Affairs and Stakeholder Management, Auckland Airport
