26 April 2023
Overview
Hear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years, how it could work for your brand, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect.
Your presenter is..
Zoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key, ministers and National MPs. Her design, photography and digital experience evolved at New Trade and Enterprise as a design consultant, and eventually channel consultant where she contributed to their internal, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit, and then Mango Communications.
Other speaker details to come.
