3rd - 5th February 2026 @ 9:30am - 12:00pm (3 morning sessions)
Overview
PR Horizons – Get Ready and Get Ahead
We’re past the midway point in our pandemic decade and, as we move into 2026, most practitioners are trying hard to recover from 2025. But amid the chaos, it’s imperative that we pause, look up and prepare for all that’s coming our way. Changes are arriving faster than most can properly absorb. If we are going to manage this period and help our organisations navigate uncertainty and upheaval, taking time out to pause and learn is critical. This year’s PR Horizons series is designed to help you stop, look up and take in what is happening around us in a practical, grounded way that equips you to do your job with confidence, credibility and sound ethical judgement.
Across three morning sessions, we examine what is shifting across risk, technology, public behaviour, misinformation, search and stakeholder expectations. We set those shifts against real organisational contexts and decision-making environments. We look at what is changing structurally in public relations practice including changes that shake the foundations of the jobs we do.
PR Horizons from PR Knowledge Hub is about understanding the current conditions and the ones forming around you. It is about recognising what has already moved, what is still moving and what that means for the way that you advise, plan, respond and lead. Designed for practitioners at all stages, from senior leaders through to those newer to the profession – PR Horizons is for everyone who knows that staying still is no longer an option.
Over three mornings, we will consider:
- Global and national risk environment for 2026 and what that means for organisational
reputation - Artificial intelligence as a structural change to communication and public relations practice
- The next phase of misinformation and the implications for trust, reputation and behaviour –
with an eye on election year here in Aotearoa. - How the shift in AI search and discovery is affecting visibility, influence – and truth
- The changing landscape of stakeholder expectations and growing demand for authentic
engagement. - What all this means for leadership communication in 2026
Join us as we look up, look beyond the PR Horizon and get ready for what’s ahead.
Your presenter is..
Catherine Arrow LPRINZ FPRINZ FCIPR
Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability, strengthen strategy and deliver meaningful outcomes.
As founder and director of PR Knowledge Hub, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person, online and on demand. Her work spans organisational relations, internal communication, public engagement, advocacy, ethics, risk and reputation, with a central focus on the practical use of emerging technologies. Over the last decade, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career, helping them navigate complexity, build trust and lead with purpose.
Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand, a Fellow of the Chartered Institute of Public Relations, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
