October 22nd @ 9.30am - 12.30pm
Overview
This 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game, showcasing the impact of their work through the power of custom dashboards.
Whether you’re looking to impress clients, justify budgets, or simply tell the story of your brand’s PR journey more effectively, this session will provide you with the skills and tools you need.
We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio, Google’s free data visualisation tool, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional, custom dashboard that elevates your PR reporting.
Participants will apply learned concepts to start building their own Looker Studio dashboard, with real-time guidance and feedback.
What You’ll Learn:
- The essentials of GA4 data relevant to PR and Communications, distilled to save you time and focus on what matters
- Tracking and measuring website traffic, user behaviour and conversions
- The ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders, proving the ROI of your PR campaigns
- Step-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use, ensuring your future reports are not just informed by data but are also visually engaging and persuasive.
Your presenter is..
Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public, private and not for profit organisations both nationally and internationally, annually managing a seven-figure media spend.
Before starting her consultancy Digital Blueprint in 2019, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house.
Beyond her consultancy, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network.
