11th March 2025 @ 9:30 - 4:00pm @ EMA
Overview
This workshop balances both the theory and practice involved in identifying and managing issues and crisis situations.
The course will enable you to understand appropriate actions before, during and after a major incident as well as provide strategies around communications planning and practical guidance on working with the media and broader aspects of communication in times of crisis.
Key content:
- What is issues and crisis management?
- Identifying your organisation’s risk profile and potential issues/crises
- Preparing for a potential crisis
- Managing communications during a crisis – the role of the PR professional / communications advisor
- Developing strategies and responses
- Identifying key stakeholders and creating appropriate messages
- Recognising which channels to use, how, and when
- Understanding the need for speed, accuracy and co-ordination of response, both online and offline.
- Practical exercises using real and hypothetical scenarios towards formulating or revising a crisis communications plan for your own organisation
- Extensive reference to real-life case studies
- Shared experience and knowledge of fellow professionals through facilitated discussion
Who should attend?
This course will benefit anyone who is expected to deal with communications at the time of a major incident, either on behalf of their organisation or clients, or is responsible for managing the public reputation of an organisation.
Learning outcomes:
- Understand what issues and crisis management is
- Recognise and analyse potential risks/issues/ crises in your organisation
- Understand the principles of issues and crisis communications planning and management
- Define your audiences and channels of communication
- Devise effective and appropriate response strategies
- Develop practical plans to prepare for managing an issue or crisis
Introducing a new ticket option, “New Member Ticket” for non-members . This includes a 12-Month PRINZ membership in the price of the ticket. If you are not a member with us yet, take this opportunity to sign up with a New Member Ticket and receive member benefits for a whole year.
Your presenter is..
Julien Leys, Director, Pendulum Strategies
Julien has over 24 years’ communications experience working in both the private and public sectors.
Following completion of a First-Class Master’s Degree in Law, Julien was appointed as the legal and political adviser to the Minister of Local Government in New Zealand’s first MMP Parliament.
After senior positions with leading communications agencies, Julien established an award-winning consultancy PR Partners which he ran for 10 years. In 2014 PR Partners was merged with Trans-Tasman consultancy SenateSHJ where Julien was the General Manager, Board Member and a senior Partner until March 2019. Julien left to establish Pendulum Strategies as a strategic corporate communications consultancy with a client list covering energy, transport, government affairs, financial services, horticulture, technology, education and healthcare sectors in New Zealand, Australia and the Pacific Islands.
Julien is a specialist in crisis and issues management, media relations, and government relations. He has extensive experience in assisting major clients with complex issues as well as successfully managing crises across the energy, pharmaceutical, transport, public utility, labour hire, technology and food / hospitality sectors.
He also has extensive experience working with the building and construction sector and was appointed as the Chief Executive of the Building Industry Federation in 2019.
Julien is a Fellow of the Public Relations Institute of New Zealand, and a Past Chair of the College of Fellows. He also regularly presents as part of the APR course.
