26th March, 2nd & 9th April 2025 @ 9:30am - 11:00am (3x Morning Sessions)
Overview
Unleash your creativity and learn how to use empathy as a superpower. At this online workshop from industry experts, you’ll harness new ways to craft compelling stories and connect with a wider range of people.
This course is for all communications professionals – at any stage of their career – who want to learn how to gather deep audience insights and use them to positively influence and persuade leaders, build common ground and develop more effective communications strategies.
Why do this course?
In an increasingly fragmented society, it’s more important than ever to understand how values motivate people to action. In this fun, fast-paced workshop – run over two mornings – participants will discover practical frameworks for uncovering their core values and the values of their leaders, stakeholders and audiences. They’ll also learn the art of empathy interviewing – a tool for revealing deeper insights – and practice crafting stories that stick.
This is a practical course where members can connect with peers, work through exercises in groups, and take away a handbook packed with tools and techniques for applying their new skills in the wild.
Brought to you by human-centred communications agency Mitra and PRINZ.
This course counts towards CPD hours. All participants will be awarded a certificate of attendance.
Mitra’s Work and Applied Research
Mitra has developed a human-centred and culturally inclusive method of creating impactful strategies, narratives and storytelling. The approach is grounded in applying human values, including the pillars that build trust, deploying empathetic interviewing techniques, and utilising the science of storytelling to create impactful narratives and stories.
Facilitators
Julia Anderson, MBA
Julia is a strategist, trainer and writer who’s always curious about what makes people tick. She worked in journalism in her native Scotland before switching to public sector communications to make more impact for people. Julia moved to Aotearoa in 2000 and has brought her skills to a range of wicked problems in the public sector including infrastructure, transport, urban development, environment and housing. She comes originally from the Shetland Islands – a remote archipelago that purports to have the world’s most difficult to master regional accent.
Kassy Hayden, MA
Kassy is a strategist, trainer and writer who cares deeply about what happens to people and the environment. She first got into communications after studying journalism and being asked to join a child protection agency’s challenging work programme. Driven to make a difference, she has since worked across many sectors of society as a consultant and manager. Alongside her work in communications, Kassy has been a fashion journalist, menswear designer, published literary translator and Asia 21 Young Leader, representing Aotearoa.
