Thursday 6th November 2025 @ 9:30am - 1:00pm
Overview
AI is here, embedded in every facet of organisational life. But how well are we using it? More importantly, how well are we advising our organisations on the ethical deployment of artificial intelligence and the reputational and relationship risks that come with it?
In this practical, in-person, hands-on workshop, you will:
- Get up to speed on the latest developments in AI models and agents – including what they do, how they work and why it matters
- Explore the real-world risks, ethics and reputational impacts of AI across sectors and in AI–human relations
- Understand how agentic AI is transforming the way we work – from co-pilots to creative partners
- Learn how to put AI tools to work in your role — safely, strategically and with confidence — across public engagement, risk and issues management or leadership communication in public, private and not-for-profit organisations
Whether you’re already experimenting with AI or just beginning the journey, this workshop gives you the insights, skills and practical experience to identify what’s coming next and how to put it to work now. You’ll leave ready to lead conversations in your organisation, apply AI meaningfully and advise with integrity.
If you thought 2025 has been a rush, take this time to build your capabilities for 2026 – because there’s more coming thick and fast – so preparation is the key.
Your presenter is..
Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd, a learning and training centre of excellence dedicated to the development of leadership, public relations and communication capabilities.
A pioneer in digital communications since the web’s inception, Catherine helps public and private sector organisations navigate the digital environment, build
essential relationships and maintain their licence to operate. Over the last decade, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society, providing critical training and guidance worldwide.
Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand, a Fellow of the Chartered Institute of Public Relations, an Accredited Fellow of the ASEAN PR Network, and a Founding Chartered Public Relations Practitioner.
She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI.
Beyond her education and consultancy work, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
