17 February @ 12:00 pm - 1:00 pm
Overview
Activating a sponsorship, engaging with stakeholders at a networking function, launching a new product or initiative, hosting an event or organising an internal seminar are all part of an annual MarComms Plan. If events create a powerful connection with guests at an emotional level, how do we keep everyone safe during these times of covid?
Hosting events during this time is placing an extra barrier, pressure and stress on us as we continue to publicise our product or service. In this webinar, we will look at:
- How to protect your guests
- Do we host and can we host
- Communicating key messages that matter
- Risk review
- Knowing when to postpone or cancel
Your presenter is…
Kathy Cunningham APR is the founder and Director of Empire PR who specialise in event management, event marketing and communicating messages with care and creativity. Kathy is well respected for organising the first carbon neutral event in NZ with the Auckland Seafood Festival, has won numerous global and national awards and is a member of the judging panel for NZEA. Kathy hails from New York City where she spent ten years organising fundraising events before landing in Auckland where she and the team at Empire launched the first Hilton Hotel in NZ, managed festivals, charity events, film premieres, nationwide roadshows for Robert Harris, Peugeot, Merino NZ and more. Kathy co-created the syllabus for the Integrated Marketing Communications paper for third year Comms students at AUT. Kathy postponed several events in 2021 and has the experience and mana to lead this webinar.
