There is a lot of interest in the impact that generative AI will have on all sectors, including communications, media and content creation.
But anyone who’s played around with ChatGPT knows that the content it produces can feel dry, synthetic, and, well, a bit like a robot wrote it! Its usage is also raising eyebrows around ethics, copywrite and accuracy.
BusinessDesk – the home of some of New Zealand’s best business journalism – is two months into a trail making use of AI to near-instantly publish NZX news, using ChatGPT to write articles from company announcements as they are released.
The idea is that it allows its newsroom to concentrate on what we know they’re great at – discovering, writing and publishing news others do not have. But is it working? How are companies and markets reacting to the initiative so far, and what lessons can we take from it at this early stage?
Join us for this exclusive Q&A event at NZME’s iHeart Radio lounge. BusinessDesk Publisher and General Manager, Matt Martel will discuss how the country’s journalists and commentators are making the most of this technology.
As a senior communications professional, you understand the importance of staying on top of market trends and breaking news. But what does this mean for the future of quality-assured editorial? And how should it impact your approach?
Your presenter is..
Matt Martel spent 10 years in senior positions at Fairfax Media, including as an executive editor in the company’s senior leadership team at The Sydney Morning Herald, The Australian Financial Review and The Age (Melbourne). In 2017, Matt redesigned Stuff’s suite of newspapers, taking them from broadsheet to compact. He joined BusinessDesk in 2019 and is based in Auckland