August 13th @ 9.00am - 4.00pm
Overview
This course, led by PRINZ Fellow Tracey Bridges, will explore the challenges that communication teams can face in building influence and relevance within their organisations.
The course will unpick what CEOs and leadership teams need from their communication advisors, and what factors can lead to a loss of influence. It will focus on the factors that individual communication team members, and whole communication teams, can change to gain more relevance in their organisations, provide excellent internal service, and make a real difference to their organisations’ decision making and therefore reputation.
Course content
This will be an interactive workshop, where participants will be able to explore what sets great communication practitioners apart, and test their own strengths and gaps in a safe environment. In this workshop we will discuss and learn about
- What senior managers want from their communication teams
- Why influence matters, and what difference influence can make
- Factors for success in communication practitioners (personal and professional attributes)
- Factors for success in communication team
- Tools and techniques for gaining influence, and practicing successfully
Your presenter is..
Tracey Bridges, FPRINZ
Tracey Bridges is a leading practitioner in the areas of strategic communications, behaviour change and issues management. A PRINZ Fellow, she has worked on projects involving public, private and not for profit organisations. She is an experienced facilitator, and provides professional development and mentoring for communications teams, management teams and boards.
Tracey had a twenty year career in communication consulting, including as a founding partner of trans-Tasman communications consultancy SenateSHJ. These days, Tracey is a Director and co-Founder of The Good Registry, a social enterprise helping people translate their gift spending into donations to good causes. She’s also a professional director, serving as Chair of the Wellington Regional Economic Development Agency, and a Trustee for the Wellington Regional Stadium Trust and the Digital Media Trust.
