4th September 2025 @ 7:30am - 9:00am
Overview
Many comms managers and leaders are finding themselves without a roadmap for AI implementation. Junior roles are changing, rapidly, and pressure to ‘use the tools’ is frequently outpacing strategic or ethical reflection necessary to enable your team to adapt.
In this provocative and practical session, Emily Makere Broadmore (Director of Heft Communications) introduces the Heft Framework – an approach they are using to support AI adoption in communications teams with intention, clarity and care. Drawing on Heft’s leadership across government and industry, Emily explores how AI is reshaping job descriptions, team structures, and the unwritten rules of professional development – particularly for young people.
This talk will help communications leaders:
- Understand the philosophical and ethical risks holding their team back from AI use
- Redesign roles with creative intelligence and human judgment at the centre
- Support junior staff as critical thinkers and brand guardians – not content producers
- Implement internal guardrails that protect trust, quality and organisational voice
This session offers the strategic perspective -and cultural leadership lens – needed to adopt AI well.
Thank you to Momentum Consulting for generously hosting this event.
About Emily:
Emily Broadmore is a strategist, writer and founder of Heft Communications, a boutique agency known for intelligent messaging and crisis-ready thinking. As the founder of Folly Journal and the Wellington Writers’ Studio, Emily also champions literary craft and curatorial independence. Her work spans political commentary, publishing innovation, and AI integration -often a few steps ahead of the mainstream conversation.
At Heft, she works at the intersection of communications, culture, and technology – leading the development of frameworks to help teams implement AI thoughtfully: reimagining workflows, redefining roles, and embedding ethical guardrails that make space for human judgment.
Unapologetically values-driven and a little contrarian by design, Emily brings a mix of sharp strategic clarity and dry editorial wit to conversations about the future of work.
