April 22 & 23 9:30am-12:00pm
Overview
This course is designed to equip public relations and communication professionals with the knowledge and skills needed to develop and implement advanced digital strategies in the rapidly evolving landscape of artificial intelligence (AI). Participants will explore the integration of AI technologies in digital communication and online relationship management, customer and stakeholder engagement, content creation and data analysis. Over two mornings, shared practical insights and hands-on experience will help professionals get to grips with AI and advance their digital strategies with confidence.
Core Content
• Evolution and transformation – how AI has turned digital on its head
• Hyper-personalisation – stakeholder connection strategies
• Search Generative Experience – the new discovery frontier
• Ethical digital strategies
• Designing data driven strategies
• Implementation and AI – future pathways
• Inside the toolbox – content creation at pace
• Simplifying social – managing misinformation
Learning outcomes
By the end of this course, participants will have a deeper understanding of how to integrate AI into their digital strategies, create AI-driven content and evaluate the impact of these technologies on their organisation’s digital presence. They will gain practical skills to help them adapt and thrive in the AI-enhanced digital landscape.
This session aligns with the Global Capability Framework, specifically professional capabilities:
• To provide valued counsel and be a trusted advisor
• To offer organisational leadership
• To work within an ethical framework on behalf of the organisation, in line with professional
and societal expectations
• To develop self and others including continuing professional learning
Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.
All course prices are GST inclusive
Your presenter is..
Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd, a learning and training centre of excellence dedicated to the development of leadership, public relations and communication capabilities. A pioneer in digital communications since the web’s inception, Catherine helps public and private sector organisations navigate the digital environment, build essential relationships and maintain their licence to operate. Over the last decade, a key focus has been exploring and communicating the transformative impact of
artificial intelligence on public relations and society, providing critical training and guidance worldwide.
Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand, a Fellow of the Chartered Institute of Public Relations, an Accredited Fellow of the ASEAN PR Network, and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI.
Beyond her education and consultancy work, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
