The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.

Our purpose is to enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. 

Established in 1954, the Institute today has a community of more than 1,000 members who are committed to professional standards and bound by a Code of Ethics.

The Institute is a founding member of the Global Alliance for Public Relations and Communication Management, a confederation of the world’s major public relations and communication management associations and institutions, representing 280,000 practitioners and academics around the world.