Knowledge Source


Knowledge Information Sources

General texts

  • Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns. New York, USA: Routledge
  • Burdon, P. (2015). Media Training for Modern Leaders (1st ed.) Australia: Global Publishing Group
  • Falconi, M. T. (2014). Glow Worms: biased memoirs of a global public relator (1st ed.). Retrieved from:
  • Gillis, T., & IABC (2011). The IABC handbook of organizational communication : A guide to internal communication, public relations, marketing, and leadership. John Wiley & Sons.
  • Gordon, A.E. (2011). Public Relations, New York: Oxford University Press.
  • Gregory, A., & Willis, P (2013). Strategic Public Relations Leadership. Routledge
  • Heath, R. L. (2010). The Sage Handbook of Public Relations (2nd ed.). Thousand Oaks, MA, USA: Sage Publications Inc.
  • Mersham, G., Theunissen, P., Peart, J. (2009). Public Relations and Communication Management: An Aotearoa/New Zealand Perspective (1st ed.). Retrieved from
  • Tench, R. & Yeomans, L. (2009). Exploring Public Relations, (2nd ed.) London, UK: Financial Times Prentice Hall.
  • Smith, R. D. (2017). Strategic planning for public relations. New York, USA: Routledge.

Blogs and online Journals

Industry Associations and Research Organisations

Case studies

Change Management

Corporate Social Responsibility

Culture and PR

  • Curtin, P.A. & Gaither, T.K. (2007). International Public Relations: Negotiating Culture, Identity, and Power. Sage Publications
  • Kent, M. & Taylor, M. (2011). How intercultural communication theory informs public relations practice in global settings. In N. Bardhan & C.K. Weaver (Eds.). Public relations in global cultural contexts: multi-paradigmatic perspectives (pp. 50 – 76). New York, USA: Routledge.
  • Mila-Schaff, K., & Hudson, M. (2009). The interface between cultural understandings: Negotiating new spaces for Pacific mental health. Pacific Health Dialogue,  15:1
  • Sriramesh, K., & Verčič, D. (2020). The global public relations handbook : Theory, research, and practice. Taylor & Francis.
  • Sriramesh, K., & Vercic, D. (Eds.). (2012). Culture and public relations: links and implications. New York, USA: Routledge
  • Thorns, D.C., Fairbairn-Dunlop, P. T., & Du Plessis R., (2010) Biculturalism, Cultural Diversity and Globalisation: Issues for Aotearoa New Zealand, Korean Social Science Journal, 17: 1, 93-122
  • Ting-Toomey, S., & Dorjee, T. (2018). Communicating across cultures, second edition. New York, USA: The Guilford Press.


  • Baker, S., & Martinson, D. L. (2001). The TARES test: Five principles for ethical persuasion. Journal of Mass Media     Ethics, 16(2-3), 148-175.
  • Bowen, S.A. (2007). Ethics and public relations/IPR/Institute of Public Relations. Retrieved from
  • Drushel, B.E. & German, K. (2011). The ethics of emerging media: Information, social norms and new media technology. New York: Continuum International Publishing  Group
  • Du Plessis, R., & Fairbairn-Dunlop, P. (2009), The ethics of knowledge production: Pacific challenges. UNESCO: Blackwell publishing
  • Eyun-Jung Ki & Soo-Yeon K. (2010). Ethics statements of public relations firms: What do they say? Journal of Business Ethics, 2010, vol. 91, issue 2, pp. 223-136.
  • Locke, L. (2011). Research for public relations: Is transparency good for business? Institute for PR 31 October. Retrieved from
  • Macnamara, J., (2012). Journalism and PR: Beyond myths and stereotypes to transparency and management in the public interest.
  • Parsons, P. J. (2016). Ethics in public relations : A guide to best practice. Kogan Page.
  • PRINZ ‘Code of Ethics’ {INSERT LINK]
  • Segal, David (2018). How Bell Pottinger, P.R. Firm for Despots and Rogues, Met Its End in South Africa
  • Tilley, E. (2005). The ethics pyramid: Making ethics unavoidable in the public relations process.
  • Tilley, E. & Cokley, K. (2008). Deconstructing the discourse of citizen journalism: Who says what and why it matters. Pacific Journalism Review. 14:1 pp. 94-114
  • Tsetsura, K., & Kruckeberg, D. (2017). Transparency, public relations and the mass media: Combating the hidden influences in news coverage worldwide. New York, USA: Routledge.
  • USC Annenberg (2018) Global Communications Report: The Evolution of Ethics
  • Wakefield, R. I., & Walton, S.B. (2010) The Translucency Corollary: Why Full Transparency is not always the Most Ethical Approach, BYU 870-888

Government Relations

  • Graham, C. (2011). Government relations – we’re in Auckland, who cares. Auckland.
  • Kedgley, S. (2011). Lobbying disclosure bill questions and answers. Wellington. Retrieved from
  • Morris, G. (2011). How we do it in Wellington, Christchurch.
  • Slater, C. (2011). Agreeing with the greens on scum lobbyists. Auckland. Retrieved from

Internal Communications

  • Linjuan, M. R., & Bowen, S. A. (2017). Excellence in internal communication management. New York, USA: Routledge.
  • Lewis, L. (2019). Organizational change : Creating change through strategic communication. Wiley Blackwell.
  • Ruck, K. (2020). Exploring internal communication : Towards informed employee voice. Routledge.
  • Elkin, G, Jackson B & Inkson, K. (2008). Organisational behaviour in New Zealand, theory and practice. (3rd ed.) Pearson Education New Zealand

Investor Relations

  • Bushee, B.J. & Miller, G.S. (2012). Investor relations, firm visibility and investor following. The Accounting Review 87(3), 867 – 897. Retrieved from
  • Laskin, A. (2007). The value of investor relations: A delphi panel investigation. Retrieved from
  • Vahouny, K. (2011). Investor relations and financial communication. In Gillis,T.L. (Ed). The IABC handbook of organisational communication: A guide to internal communication, public relations, marketing and leadership (315-336). San Francisco. John Wiley & Sons.

Issues and Crisis Management

Legal Issues

  • Moore, R.L., Collins, E., & May, C. (2010) Advertising and Public Relations Law, Routledge

Marketing PR

  • Armstrong, G., Kotler, P., & Opresnik, M. O. (2019). Marketing : An introduction, global edition. Pearson Education Limited.
  • De Pelsmacker, P., Geuens, M. & Van den Bergh, J. (2017). Marketing Communications. Pearson Education Limited.
  • McKie, D. & Willis, P. (2012). Renegotiating the terms of engagement: Public relations, marketing, and contemporary challenges. Public Relations Review, 38(5), 846-852.
  • Schultz, M., Hatch, M.J. & Adams, N. (2012). Managing Corporate Reputation Through Corporate Branding. In T. G. Pollock & M. L. Barnett (Eds.), The oxford handbook of corporate reputation.
  • Sterne, G. (2008), Public Relations among the functions of management: A New Zealand perspective, Public Relations Journal, 2:3 Public Relations Society of America

Measurement and Evaluation

Media Relations

  • Burdon, P. (2015). Media Training for Modern Leaders (1st ed.) Australia: Global Publishing Group
  • Johnston, J. (2014). Media relations: Issues and strategies. Sydney, Australia: Allen & Unwin.
  • Whitaker, W. R., Ramsey, J. E., & Smith, R. D. (2019). Mediawriting: Print, broadcast, and public relations. New York: Routledge.
  • Martin, F. (2012). Churnalism on the rise as news sites fill up with shared content and wire copy.
  • Mastaglio, L. & Brown, R. (2010). Above the fold: as print declines, rethink your media relations strategies to tap into new channels beyond print. Communication World
  • Sterne, G. (2010). Media perceptions of public relations in New Zealand. Journal of Communication Management 14 (1): 4-31

Reputation Management

Social Media

  • Fuchs, C. (2017). Social media: a critical introduction.
  • Kim, C. M. (2016). Social media campaigns: strategies for public relations and marketing. New York, USA: Routledge
  • Motion, J., Heath, R. L., & Leitch, S. (2016). Social media and public relations: fake friends and powerful publics. New York, USA: Routledge.
  • Breckinridge, D. (2012). Social media and public relations practices for PR professional.  NJ, USA: FT Press
  • Chartered Institute of Public Relations Social Media Panel. (2011). Share This: The Social Media Handbook for PR Professionals. John Wiley & Sons.  
  • Dawson, J. Northland Regional Council (2010). Social networking policy. Paper presented at the Local Government Communication Forum, Auckland.
  • Evans, M. (2010). The importance of social media policies. Retrieved from
  • Holloman, C. (2013). The Social Media MBA in Practice: An Essential Collection of Inspiring Case Studies to Influence Your Social Media Strategy. West Sussex, London: John Wiley & Sons Ltd
  • Isentia (2016) How to influence a conversation in the digital age. An independent research report sponsored by Isentia.
  • James, M. (no date). A review of the impact of new media on public relations: Challenges for terrain, practice and education, Asia Pacific Public Relations Journal Vol. 8, Retrieved from
  • Thomas, K. (no date). Public relations and social media: How PR is adapting to new forms of communication. Retrieved from
  • Victoria Government social media online policy. Retrieved from