General texts

• Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns. New York, USA: Routledge
• Burdon, P. (2015). Media Training for Modern Leaders (1st ed.) Australia: Global Publishing Group
• Falconi, M. T. (2014). Glow Worms: biased memoirs of a global public relator (1^st ed.). Retrieved from: http://www.biasedmemoirs.com/download/glowworms.pdf
• Gillis, T., & IABC (2011). The IABC handbook of organizational communication : A guide to internal communication, public relations, marketing, and leadership. John Wiley & Sons.
• Gordon, A.E. (2011). Public Relations, New York: Oxford University Press.
• Gregory, A., & Willis, P (2013). Strategic Public Relations Leadership. Routledge
• Heath, R. L. (2010). The Sage Handbook of Public Relations (2^nd ed.). Thousand Oaks, MA, USA: Sage Publications Inc.
• Mersham, G., Theunissen, P., Peart, J. (2009). Public Relations and Communication Management: An Aotearoa/New Zealand Perspective (1^st ed.). Retrieved from http://www.pearsoned.co.nz/9781442527553
• Tench, R. & Yeomans, L. (2009). Exploring Public Relations, (2nd ed.) London, UK: Financial Times Prentice Hall.
• Smith, R. D. (2017). Strategic planning for public relations. New York, USA: Routledge.

Blogs and online Journals

• Provoke Media (previously The Holmes Report) – https://www.provokemedia.com/
• PRISM Journal – https://www.prismjournal.org/
• Asia Pacific Public Relations Journal – https://www.prinz.org.nz/Category?Action=View&Category_id=815
• European Communication Monitor – https://www.communicationmonitor.eu/
• PR Week – https://www.prweek.com/asia
• PR Conversations – blog site

Industry Associations and Research Organisations

• Public Relations Institute of Australia – http://www.pria.com.au/
• Public Relations Society of America http://www.prsa.org/
• The Chartered Institute of Public Relations http://www.cipr.co.uk/
• The Canadian Public Relations Society http://www.cprs.ca/
• Global Alliance for Public Relations and Communication Management http://www.globalalliancepr.org/
• Institute for Public Relations – https://instituteforpr.org/
• Arthur W. Page Society http://www.awpagesociety.com/

Case studies

• Judy VanSlyke Turk, Jean Valin and John Paluszek (2014). Public Relations Case Studies from around the World 2^nd edition  – https://www.peterlang.com/view/product/30483?format=PBK
• PRINZ Awards Case Studies
• PRINZ APR – Selected Assignments
• Swann, P. (2010). Cases in Public Relations Management. New York, USA: Routledge

Change Management

• Tim Creasey (2016) 4 Change Management Trends in 2018
• http://blog.prosci.com/4-change-management-trends-for-2018
• John P. Kotter (2007) Leading Change: Why Transformation Efforts Fail
• https://hbr.org/topic/change-management
• Ron Ashkenas (2013) Change Management Needs to Change
• https://hbr.org/topic/change-management
• Emerald Insight, Journal of Organisational Change Management http://www.emeraldinsight.com/journal/jocm

Corporate Social Responsibility

• Bartlett, J., May, S., & Ihlen, Ø. (Eds.). (2011). The handbook of communication and corporate social responsibility. John Wiley & Sons.
• Coombs, W. T., & Holladay, S. J. (2011). Managing corporate social responsibility: A communication approach. John Wiley & Sons.
• Public Relations Society of America. (2011). The green build takes flight at San Diego International Airport (Silver Anvil Award of Excellence winner). America: Porter Novelli and San Diego County Regional Airport Authority. Retrieved from http://www.prsa.org/SearchResults/download/6BW-1101C02/0/The_Green_Build_Takes_Flight_at_San_Diego_Internat
• Vodafone New Zealand. (2011). Perspectives – corporate responsibility. Retrieved from http://202.73.199.35/about/corporate-responsibility/perspectives.jsp

Culture and PR

• Curtin, P.A. & Gaither, T.K. (2007). International Public Relations: Negotiating Culture, Identity, and Power. Sage Publications
• https://www.crossculture.com/the-lewis-model-dimensions-of-behaviour/
• https://www.hofstede-insights.com/models/
• Kent, M. & Taylor, M. (2011). How intercultural communication theory informs public relations practice in global settings. In N. Bardhan & C.K. Weaver (Eds.). Public relations in global cultural contexts: multi-paradigmatic perspectives (pp. 50 – 76). New York, USA: Routledge.
• Mila-Schaff, K., & Hudson, M. (2009). The interface between cultural understandings: Negotiating new spaces for Pacific mental health. Pacific Health Dialogue,  15:1
• Sriramesh, K., & Verčič, D. (2020). The global public relations handbook : Theory, research, and practice. Taylor & Francis.
• Sriramesh, K., & Vercic, D. (Eds.). (2012). Culture and public relations: links and implications. New York, USA: Routledge
• Thorns, D.C., Fairbairn-Dunlop, P. T., & Du Plessis R., (2010) Biculturalism, Cultural Diversity and Globalisation: Issues for Aotearoa New Zealand, Korean Social Science Journal, 17: 1, 93-122
• Ting-Toomey, S., & Dorjee, T. (2018). Communicating across cultures, second edition. New York, USA: The Guilford Press.

Ethics

• Baker, S., & Martinson, D. L. (2001). The TARES test: Five principles for ethical persuasion. Journal of Mass Media     Ethics, 16(2-3), 148-175.
• Bowen, S.A. (2007). Ethics and public relations/IPR/Institute of Public Relations. Retrieved from http://www.instituteforpr.org/topics/ethics-and-public-relations/
• Drushel, B.E. & German, K. (2011). The ethics of emerging media: Information, social norms and new media technology. New York: Continuum International Publishing  Group
• Du Plessis, R., & Fairbairn-Dunlop, P. (2009), The ethics of knowledge production: Pacific challenges. UNESCO: Blackwell publishing
• Eyun-Jung Ki & Soo-Yeon K. (2010). Ethics statements of public relations firms: What do they say? Journal of Business Ethics, 2010, vol. 91, issue 2, pp. 223-136.
• Locke, L. (2011). Research for public relations: Is transparency good for business? Institute for PR 31 October. Retrieved from http://www.instituteforpr.org/2011/10/research-for-public-relations-is-transparency-good-for-business/
• Macnamara, J., (2012). Journalism and PR: Beyond myths and stereotypes to transparency and management in the public interest. http://www.academia.edu/830291/Journalism_and_PR_Beyond_Myths_and_Stereotypes_to_Transparency_and_Management_in_the_Public_Interest
• Parsons, P. J. (2016). Ethics in public relations : A guide to best practice. Kogan Page.
• PRINZ ‘Code of Ethics’ {INSERT LINK]
• Segal, David (2018). How Bell Pottinger, P.R. Firm for Despots and Rogues, Met Its End in South Africa
• Tilley, E. (2005). The ethics pyramid: Making ethics unavoidable in the public relations process. http://www.prismjournal.org/fileadmin/Praxis/Files/ethics_pyramid_draft.pdf
• Tilley, E. & Cokley, K. (2008). Deconstructing the discourse of citizen journalism: Who says what and why it matters. Pacific Journalism Review. 14:1 pp. 94-114
• Tsetsura, K., & Kruckeberg, D. (2017). Transparency, public relations and the mass media: Combating the hidden influences in news coverage worldwide. New York, USA: Routledge.
• USC Annenberg (2018) Global Communications Report: The Evolution of Ethics
• Wakefield, R. I., & Walton, S.B. (2010) The Translucency Corollary: Why Full Transparency is not always the Most Ethical Approach, BYU 870-888 http://www.instituteforpr.org/topics/translucency-corollary/

Government Relations

• Graham, C. (2011). Government relations – we’re in Auckland, who cares. Auckland.
• Kedgley, S. (2011). Lobbying disclosure bill questions and answers. Wellington. Retrieved from www.greens.org.nz
• Morris, G. (2011). How we do it in Wellington, Christchurch.
• Slater, C. (2011). Agreeing with the greens on scum lobbyists. Auckland. Retrieved from http://www.whaleoil.co.nz/tag/greens/page/6/

Internal Communications

• Linjuan, M. R., & Bowen, S. A. (2017). Excellence in internal communication management. New York, USA: Routledge.
• Lewis, L. (2019). Organizational change : Creating change through strategic communication. Wiley Blackwell.
• Ruck, K. (2020). Exploring internal communication : Towards informed employee voice. Routledge.
• Elkin, G, Jackson B & Inkson, K. (2008). Organisational behaviour in New Zealand, theory and practice. (3rd ed.) Pearson Education New Zealand

Investor Relations

• Bushee, B.J. & Miller, G.S. (2012). Investor relations, firm visibility and investor following. The Accounting Review 87(3), 867 – 897. Retrieved from http://knowledge.wharton.upenn.edu/wp-content/uploads/2013/09/1290.pdf
• Laskin, A. (2007). The value of investor relations: A delphi panel investigation. Retrieved from https://instituteforpr.org/value-of-investor-relations/
• Vahouny, K. (2011). Investor relations and financial communication. In Gillis,T.L. (Ed). The IABC handbook of organisational communication: A guide to internal communication, public relations, marketing and leadership (315-336). San Francisco. John Wiley & Sons.

Issues and Crisis Management

• Coombs, W. T., & Holladay, S. J. (Eds.). (2010). Handbook of crisis communication. West Sussex, United Kingdom: Wiley-Blackwell.
• Coombs, W.T. (2012). Ongoing Crisis Communication: Planning, Managing, and Responding. (3^rd ed.) Thousand Oaks, CA, USA: Sage Publications.
• Crabtree, R. (2012). Issues and Crisis Management – online lessons.  http://prcentral.wordpress.com/2012/04/13/issues-and-crisis-management-online-lessons/
• Dodson, G. & Papoutsaki, E. (2014). Communication Issues in Aotearoa New Zealand. http://www.unitec.ac.nz/epress/index.php/communication-issues-in-aotearoa-new-zealand-2/
• Galloway C. & Kwansah-Aidoo, K. (2005). Public relations issues and crisis management. Cengage Learning Australia.

Legal Issues

• Moore, R.L., Collins, E., & May, C. (2010) Advertising and Public Relations Law, Routledge

Marketing PR

• Armstrong, G., Kotler, P., & Opresnik, M. O. (2019). Marketing : An introduction, global edition. Pearson Education Limited.
• De Pelsmacker, P., Geuens, M. & Van den Bergh, J. (2017). Marketing Communications. Pearson Education Limited.
• McKie, D. & Willis, P. (2012). Renegotiating the terms of engagement: Public relations, marketing, and contemporary challenges. Public Relations Review, 38(5), 846-852.
• Schultz, M., Hatch, M.J. & Adams, N. (2012). Managing Corporate Reputation Through Corporate Branding. In T. G. Pollock & M. L. Barnett (Eds.), The oxford handbook of corporate reputation.
• Sterne, G. (2008), Public Relations among the functions of management: A New Zealand perspective, Public Relations Journal, 2:3 Public Relations Society of America

Measurement and Evaluation

• Macnamara, J. (2017). Evaluating public communication: Exploring new models, standards, and best practice. New York, USA: Routledge.
• Watson, T., & Noble, P. (2014). Evaluating public relations: A guide to planning, research and measurement. London, United Kingdom: Kogan Page.
• Michaelson, D., & Stacks, D. W. (2014). A professional and practitioner’s guide to public relations research, measurement, and evaluation, second edition. New York, USA: Business Expert Press, LLC.
• Sterlin, S. (2011).http://www.slideshare.net/pennstrategies/evaluating-public-relations-campaigns-11068257
• https://www.pria.com.au/education/measurement-evaluation/measurement-evaluation-framework/

Media Relations

• Burdon, P. (2015). Media Training for Modern Leaders (1^st ed.) Australia: Global Publishing Group
• Johnston, J. (2014). Media relations: Issues and strategies. Sydney, Australia: Allen & Unwin.
• Whitaker, W. R., Ramsey, J. E., & Smith, R. D. (2019). Mediawriting: Print, broadcast, and public relations. New York: Routledge.
• Martin, F. (2012). Churnalism on the rise as news sites fill up with shared content and wire copy. www.sydney.edu.au/news/84.html?newsstoryid=9482
• Mastaglio, L. & Brown, R. (2010). Above the fold: as print declines, rethink your media relations strategies to tap into new channels beyond print. Communication World
• Sterne, G. (2010). Media perceptions of public relations in New Zealand. Journal of Communication Management 14 (1): 4-31

Reputation Management

• Doorley, J., & Garcia, H. F. (2015). Reputation management : The key to successful public relations and corporate communication. Taylor & Francis.
• Powell, C. (2015). Managing Online Reputation – How to protect your company on social media. Palgrave McMillan Ltd https://charliepownall.wordpress.com/media/
• Rep Trac Blog  https://www.reptrak.com/blog/
• Reputation Matters – FAQ from the legal perspective http://prcentral.wordpress.com/2012/09/03/reputation-matters-faq-from-the-legal-perspective/
• Reputation Matters – Bulletproofing the Press Release? http://prcentral.wordpress.com/2012/09/17/reputation-matters-bulletproofing-the-press-release/

Social Media

• Fuchs, C. (2017). Social media: a critical introduction.
• Kim, C. M. (2016). Social media campaigns: strategies for public relations and marketing. New York, USA: Routledge
• Motion, J., Heath, R. L., & Leitch, S. (2016). Social media and public relations: fake friends and powerful publics. New York, USA: Routledge.
• Breckinridge, D. (2012). Social media and public relations practices for PR professional.  NJ, USA: FT Press
• Chartered Institute of Public Relations Social Media Panel. (2011). Share This: The Social Media Handbook for PR Professionals. John Wiley & Sons.  
• Dawson, J. Northland Regional Council (2010). Social networking policy. Paper presented at the Local Government Communication Forum, Auckland.
• Evans, M. (2010). The importance of social media policies. Retrieved from http://blog.sysomos.com/2010/07/12/the-importance-of-social-media-policies/
• Holloman, C. (2013). The Social Media MBA in Practice: An Essential Collection of Inspiring Case Studies to Influence Your Social Media Strategy. West Sussex, London: John Wiley & Sons Ltd
• Isentia (2016) How to influence a conversation in the digital age. An independent research report sponsored by Isentia.
• James, M. (no date). A review of the impact of new media on public relations: Challenges for terrain, practice and education, Asia Pacific Public Relations Journal Vol. 8, Retrieved from http://www.pria.com.au/sitebuilder/forms/forms/file/34-174/Melanie%20James%20article%20Asia%20Pacific%20PR%20Journal.pdf
• Thomas, K. (no date). Public relations and social media: How PR is adapting to new forms of communication. Retrieved from http://www.academia.edu/2369295/PUBLIC_RELATIONS_AND_SOCIAL_MEDIA
• Victoria Government social media online policy. Retrieved from http://www.youtube.com/watch?v=8iQLkt5CG8I
• https://neilpatel.com/blog/
• https://sproutsocial.com/insights/