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Communications: everyone has an opinion, and everyone thinks they’re an expert. It’s a problem accountancy and legal teams in organisations rarely encounter, but for communication professionals it can be a common frustration, and it means that – more than any other professional service – we need to be brilliant at influencing.
If you think financial communication is too boring for words you should skip this bit. But be warned: you’ll be missing out on one of the most exciting, challenging and influential parts of the professional communications portfolio.
Every organisation has a general responsibility to perform financially and to communicate about that performance to affected stakeholders. Increasingly it falls on communications professionals – not accountants – to manage the process.
This is an interactive workshop based on case studies and analysis in which participants will be invited to share experiences and concerns with other senior practitioners. Learning outcomes will be determined by the topics chosen and participants’ contributions.
In the Isentia Conversations webinar this month we are talking about disruption in the finance sector, with apps and social media platforms shifting the balance of power.
The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.
We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.
The Institute was established in 1954, and today has a community of over 1,300 members.