PUBLIC RELATIONS INSTITUTE
OF NEW ZEALAND

Te Pūtahi Whakakakau Tūmatanui o Aotearoa

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How to be an influencer within your organisation

Communications: everyone has an opinion, and everyone thinks they’re an expert. It’s a problem accountancy and legal teams in organisations rarely encounter, but for communication professionals it can be a common frustration, and it means that – more than any other professional service – we need to be brilliant at influencing.

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Financial Communications 101

If you think financial communication is too boring for words you should skip this bit. But be warned: you’ll be missing out on one of the most exciting, challenging and influential parts of the professional communications portfolio.

Every organisation has a general responsibility to perform financially and to communicate about that performance to affected stakeholders. Increasingly it falls on communications professionals – not accountants – to manage the process.

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The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.

We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.

The Institute was established in 1954, and today has a community of over 1,300 members.

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