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Measurement and evaluation are core components of professional public relations practice, yet it remains a challenge for most practitioners – perhaps due to lack of time, budget or knowledge of current models and tools. This session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically, it helps you get savvy about demonstrating the value of your public relations activity.
This practical workshop will give you a better understanding of some of the key sustainability issues and what they mean for business. It will help you with strategy, messaging, sustainability in the media, and will share some best practice examples.
In this Masterclass, Nikki Wright will unpack the framework noise that is now casting a shadow over the CSR reporting sector. She will discuss the various frameworks, basic principles of sustainability reporting such as balance, scope and materiality.
This session is a signpost to the future for all things digital – from Deep Fakes to Dark Data, artificial intelligence to the latest steps in virtual reality.
The link between culture and our work as communicators is inseparable.
In our roles, we are responsible for building and maintaining organisational relationships. This can’t be done in an authentic manner without first understanding the values, beliefs, motivations, and communication needs of our increasingly diverse publics.
The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.
We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.
The Institute was established in 1954, and today has a community of over 1,300 members.