PUBLIC RELATIONS INSTITUTE
OF NEW ZEALAND

Te Pūtahi Whakakakau Tūmatanui o Aotearoa

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Measurement and Evaluation for Communications

Measurement and evaluation are core components of professional public relations practice, yet it remains a challenge for most practitioners – perhaps due to lack of time, budget or knowledge of current models and tools. This session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically, it helps you get savvy about demonstrating the value of your public relations activity.

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Iwi Engagement Christchurch

This course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections.

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Intercultural Competency

The link between culture and our work as communicators is inseparable.
In our roles, we are responsible for building and maintaining organisational relationships. This can’t be done in an authentic manner without first understanding the values, beliefs, motivations, and communication needs of our increasingly diverse publics.

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The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.

We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.

The Institute was established in 1954, and today has a community of over 1,300 members.

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