Sydney-based PR and brand engagement agency, CampaignLab, has announced it has made the leap across the ditch, launching the business in New Zealand.
The move looks to capitalise on the company’s recent growth in the New Zealand market, having secured a number of new business wins including Fiji Airways and OPPO New Zealand.
“We’ve been waiting for the perfect time to jump across the ditch to New Zealand and make our mark. There couldn’t be a better time than now, as we look to keep up the momentum and continue to grow,” said Andy Scales, Director CampaignLab.
“As an independent agency, our growth has come as a direct result of delivering world-class strategies, campaigns and engagement activities for clients. Not only have we seen a need to offer these services to our current customers that operate across ANZ, but we also want to show the local market what CampaignLab has to offer and replicate our Australian success in New Zealand,” he added.
Sophia Berry-Smith, who joins from her previous role as Head of Communications at NZ’s largest news website, Stuff, has been named CampaignLab’s first appointment in New Zealand. Sophia will lead key accounts in-market, whilst helping establish and grow the brand locally.
“Joining CampaignLab is an amazing opportunity and I am looking forward to creating a world-class team that delivers campaigns that have real impact for clients,” said Berry-Smith.
“To date, CampaignLab’s success in the Australian market has been driven by the teams’ ability to develop creative campaigns that help clients join the conversation and create genuine connections with their customers. I’m excited to bring this model to market and expect it will resonate well with brands operating in New Zealand.”
CampaignLab New Zealand will be based in Parnell, Auckland.