Global Alliance works across continents shaping the future of our profession and helping practitioners to deal with the main challenges they face in their organisations and demonstrating the value and positive impact of communications and intangible assets.
To further advance this goal, Global Alliance is developing, in collaboration with Corporate Excellence – Centre for Reputation Leadership, a new roadmap for enhancing the role of PR and Corporate Communication and be agreed in a collaborative, deliberative and consensual process in a large-scale research project with Global Alliance members and other relevant professionals.
Corporate Excellence – Centre for Reputation Leadership is a leading research, knowledge and training centre specialised in the management and measurement of intangible assets such as reputation, communications, brand, public relations, public affairs, social intelligence and corporate governance.
We need your collaboration to define this new model, and this is why we encourage you to participate in this survey and share it among your peers as a powerful way of contributing to define together the future of our profession. In appreciation of your collaboration, we will share with you an executive summary of the report that will be launched at the World Public Relations Forum 2020, which will be celebrated in Auckland, New Zealand, on October 12 to 15.
All information will be confidential and will be processed according to the ESOMAR Code of Conduct.
Please notice the survey will be available until May 31.
Don’t miss out this open webinar to know a little bit more about the Global Alliance PR & Communication Model here.
Fell free to contact Global Alliance CAO Mateus Furlanetto – firstname.lastname@example.org for any further information you need.