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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210923T093000
DTEND;TZID=Pacific/Auckland:20210923T120000
DTSTAMP:20260623T162552
CREATED:20180212T005957Z
LAST-MODIFIED:20210325T215734Z
UID:9712-1632389400-1632398400@prinz.org.nz
SUMMARY:Financial Communications - Senior Practitioners Workshop
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/financial-communications-senior-practitioners-workshop/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-511655536-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210921T120000
DTEND;TZID=Pacific/Auckland:20210921T130000
DTSTAMP:20260623T162552
CREATED:20210809T233500Z
LAST-MODIFIED:20210824T084159Z
UID:16405-1632225600-1632229200@prinz.org.nz
SUMMARY:PRINZ Awards Gold Winner - ‘Stamping out COVID with a digital handshake’
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/prinz-awards-gold-winner-stamping-out-covid-with-a-digital-handshake/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/23_Community_Jacky-James_The-Shine-Collective-scaled.jpeg
LOCATION:https://prinz.org.nz/event/prinz-awards-gold-winner-stamping-out-covid-with-a-digital-handshake/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210914T120000
DTEND;TZID=Pacific/Auckland:20210914T130000
DTSTAMP:20260623T162552
CREATED:20210811T214458Z
LAST-MODIFIED:20210914T014721Z
UID:17335-1631620800-1631624400@prinz.org.nz
SUMMARY:PRINZ Awards Gold Winner: Mango and ‘Emerson's Tiny Pub’
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/prinz-awards-gold-winner-mango-and-emersons-tiny-pub/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/75_Experiential_Brianna-Elder_Mango-Communications-Aotearoa-scaled.jpg
LOCATION:https://prinz.org.nz/event/prinz-awards-gold-winner-mango-and-emersons-tiny-pub/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210910T080000
DTEND;TZID=Pacific/Auckland:20210910T091500
DTSTAMP:20260623T162552
CREATED:20210810T221142Z
LAST-MODIFIED:20210823T235613Z
UID:17249-1631260800-1631265300@prinz.org.nz
SUMMARY:Stopping the stigma. Call in the artist\, and let’s do Managed Isolation the Waikato Way
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/stopping-the-stigma-call-in-the-artist-and-lets-do-managed-isolation-the-waikato-way/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/3_Corporate_Claudia-Macdonald_Mango-Communications-Aotearoa-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210908T120000
DTEND;TZID=Pacific/Auckland:20210908T130000
DTSTAMP:20260623T162552
CREATED:20210721T011557Z
LAST-MODIFIED:20210721T213340Z
UID:16461-1631102400-1631106000@prinz.org.nz
SUMMARY:PR agency HMC’s ‘right turn’ to a social enterprise
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/prinz-webinar-on-hmc-as-social-enterprise/
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/07/HMC-PurposePR-Newsletter-Pic_Final.png
LOCATION:https://prinz.org.nz/event/prinz-webinar-on-hmc-as-social-enterprise/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210901T090000
DTEND;TZID=Pacific/Auckland:20210902T110000
DTSTAMP:20260623T162552
CREATED:20210325T002654Z
LAST-MODIFIED:20210818T051741Z
UID:11485-1630486800-1630580400@prinz.org.nz
SUMMARY:Measurement and Evaluation for Communications
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/measurement-and-evaluation-for-communications/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1165734855-1-scaled.jpg
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210824T093000
DTEND;TZID=Pacific/Auckland:20210824T110000
DTSTAMP:20260623T162552
CREATED:20210324T211522Z
LAST-MODIFIED:20210818T052347Z
UID:11375-1629797400-1629802800@prinz.org.nz
SUMMARY:Corporate Social Responsibility Reporting Masterclass
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/corporate-social-responsibility-reporting-masterclass/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/CSR-reporting.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210811T120000
DTEND;TZID=Pacific/Auckland:20210811T130000
DTSTAMP:20260623T162552
CREATED:20210720T035659Z
LAST-MODIFIED:20210721T030155Z
UID:16426-1628683200-1628686800@prinz.org.nz
SUMMARY:PRINZ Awards Winner – FMG’s cyber-security campaign ‘The Big Phish’
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/35_Internal_Emma-Rowe_FMG.jpg
LOCATION:https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210810T093000
DTEND;TZID=Pacific/Auckland:20210810T120000
DTSTAMP:20260623T162553
CREATED:20210705T021657Z
LAST-MODIFIED:20210705T022118Z
UID:16022-1628587800-1628596800@prinz.org.nz
SUMMARY:Online Masterclass – Integrated Marketing Communications Masterclass
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/online-masterclass-integrated-marketing-communications-masterclass/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/bainstorming-picture-id1133030056.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210809T173000
DTEND;TZID=Pacific/Auckland:20210809T190000
DTSTAMP:20260623T162553
CREATED:20210705T002010Z
LAST-MODIFIED:20210809T042527Z
UID:15416-1628530200-1628535600@prinz.org.nz
SUMMARY:Career Insights From Young Professionals
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/insights-from-young-professionals/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/06/iStock-174819575-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210803T093000
DTEND;TZID=Pacific/Auckland:20210803T160000
DTSTAMP:20260623T162553
CREATED:20210325T013554Z
LAST-MODIFIED:20210721T013107Z
UID:11586-1627983000-1628006400@prinz.org.nz
SUMMARY:Issues and Crisis Management
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/issues-and-crisis-management/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1220321756-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210728T093000
DTEND;TZID=Pacific/Auckland:20210728T160000
DTSTAMP:20260623T162553
CREATED:20210325T222841Z
LAST-MODIFIED:20210726T044849Z
UID:11729-1627464600-1627488000@prinz.org.nz
SUMMARY:Internal Communications 101
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/internal-communications-101/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-540130184-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210706T093000
DTEND;TZID=Pacific/Auckland:20210707T120000
DTSTAMP:20260623T162553
CREATED:20210330T221407Z
LAST-MODIFIED:20220830T225102Z
UID:11954-1625563800-1625659200@prinz.org.nz
SUMMARY:Advancing Digital Strategy
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/advancing-digital-strategy-2/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Advancing-digital.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210528T180000
DTEND;TZID=Pacific/Auckland:20210528T230000
DTSTAMP:20260623T162553
CREATED:20200101T023447Z
LAST-MODIFIED:20220407T000325Z
UID:8232-1622224800-1622242800@prinz.org.nz
SUMMARY:2021 PRINZ Awards Gala Dinner
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/2021-prinz-awards-gala-dinner/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210316T160000
DTEND;TZID=Pacific/Auckland:20210316T170000
DTSTAMP:20260623T162553
CREATED:20180109T215044Z
LAST-MODIFIED:20210310T232302Z
UID:10839-1615910400-1615914000@prinz.org.nz
SUMMARY:Finance Disrupted: Apps\, Social Media And People Power
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/finance-disrupted-apps-social-media-and-people-power/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-952510084.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20201111T093000
DTEND;TZID=Pacific/Auckland:20201111T160000
DTSTAMP:20260623T162553
CREATED:20200111T033608Z
LAST-MODIFIED:20220830T224907Z
UID:2731-1605087000-1605110400@prinz.org.nz
SUMMARY:Social Media Strategy for PR and Communication
DESCRIPTION:Wednesday 4th June 2025 @ 7:30am - 9:00am 						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewShifting Kiwi attitudes to the risk of harm is a significant challenge for any engagement campaign\, but it’s one that ACC has met head on with ‘Have a hmmm’. Four years on\, this recognisable campaign is still driving behaviour change and positively impacting New Zealanders. At this breakfast session\, hear from the social marketing experts behind the ‘Have a hmmm’ public engagement programme\, which aims to connect New Zealanders to interventions that support their wellbeing and protect them from injury.  Research shows almost all injuries are predictable and therefore preventable. Based on that understanding and built on behaviour change principles\, ‘Have a hmmm’ encourages people to stop and think about how getting injured could impact their family\, friends\, and workmates. Since launching in 2021\, the campaign has led to continuous year-on-year increases in the number of New Zealanders who say advertising and other activations have motivated them to take steps to prevent injuries to themselves or others. Helen Mills and James Whitaker will share their insights on developing an evidence-based approach to changing attitudes and behaviour\, how they’ve maintained support amidst tight budgets and changing priorities\, and what they’re doing to ensure ‘Have a Hmmm’ continues to have an impact over time. Helen will also share her ‘light and tasty’ tips for communicators working to drive behaviour change. This event is free for those with waged/unwaged memberships. If you are not a PRINZ member\, join or renew now to unlock the free member rate for this event. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Thank you to the team at Beyond Recruitment for hosting this event. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are:Helen MillsHelen is an experienced marketing and communications professional\, primarily in the FMCG\, technology and government sectors. As a Customer Engagement Partner at ACC\, Helen’s role is to support the achievement of our injury prevention goals and build safe and resilient communities across Aotearoa New Zealand through targeted public engagement programmes. 						\n				\n					\n		\n				\n			\n						\n				\n							James WhitakerAfter twenty years in a range of senior marketing roles\, James is now an ACC media spokesperson and is at the helm of ACC’s ‘Have a hmmm’ behaviour change campaign. A few of James’ career highlights include: marketing manager for Trade Me launching and managing NZ Police’s Better Work Stories campaignestablishing and growing NZ Police’s social media presence to over a million followersmotivating New Zealanders to better support at-risk children and young people.  
URL:https://prinz.org.nz/event/social-media-strategy-for-pr-and-communication/
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